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This lesson is continued from Lesson 8 Part 1: How To Use Twitter To Get Eyeballs To Your Website.
Encouraging People To Check Out Your Page
One of the things I’ve already briefly mentioned in this guide, is the fact you should be staying interactive with your Twitter followers. Twitter can be a great tool for finding new relationships and building on them, but if you simply add people and don’t interact with them in any way, a lot of these followers will become useless.
When you’re interactive with people, something great happens: More people want to interact with you! They can see based on your wall that you’re someone worth talking to, and know there’s a good chance you’ll reply to them if they message you. This will mean you’re building up relationships with your community members, and in effect making more people become loyal to your brand.
I see too many people ignoring their Twitter followers. For example, a follower may ask to be personally informed when a product or service is out. Does the Twitter profile owner send them a direct message when what they have is available? No, they send out a general broadcast instead! While this is easier for them to do, it’s also a lot easier for the person who requested the information to miss due to the instant nature of Twitter (If they’re not online close to when the tweet is sent, they won’t see it). And guess what? They’re losing out on sales just because they can’t be bothered to interact with their followers properly!
If someone asks you to let them know when you release a product, you should take full details of this person, and let them know when what they are interested in is released. You should also keep them up to date with the progress every now and then, and talk to them about other things too. This person could turn into a lifelong fan who goes on to buy a few of your releases and helps promote you, so ignoring their request is the wrong thing to do.
Being active on your Twitter profile is a good way to encouraging relationships to bloom. You don’t have to spend more then 10 or 15 minutes on Twitter in the day, but this is often enough to build up a real presence. But a word of warning:
Don’t Tweet Too Much
While tweeting on the move and keeping interactive with your community is important, it’s also important not to tweet too much. When I say too much, I mean going on Twitter every free minuet you have, or even going on Twitter when you should be doing other things.
It’s easy to get too carried away with things. While being active on Twitter will help promote your business, there’s only so much it can help. Other things like creating your products, driving traffic in other ways, perfecting your sales funnel and the like are all still very important, so don’t think this is the only type of promotion you have to do now. All of these things work together, and you need to do them all in order to do well.
Another reason why you shouldn’t be tweeting too much, is because it’ll lower your perceived value. When you get too much of something, it’s easy to get bored of it. This is how your community could start feeling. As well as that, it may become harder and harder for you to think of things to say. If the quality of your Tweets go down because you can’t think of anything good to say, people will stop listening.
It’s because of this that I would recommended sending out no more then a few tweets a day. I personally send out one or two, as well as reply to anyone that is talking to me. This keeps your profile looking busy, and doesn’t use up too much of your time.
This will of course change depending on how responsive people are to your Tweets, but this is a good starting guideline. Have a go and see what frequency of Tweeting works for you. Just don’t let it take over your life. 🙂
What Kind Of Messages To Send Out
So, what information should you be tweeting to your audience? Well, pretty much the same kind of messages you’d send out on your other social networking sites!
The difference with Twitter however, is that they only allow 140 characters per Tweet. Because of this, you will have to make sure you’re only sending the most essential information in your tweets. Twitter is not a place to waffle on. If you want to write full paragraphs, do this on your blog or Facebook page.
Due to the way Twitter lets you communicate, this platform is perfect for directing people to other pages. This can be a page on your website, or a link to something else your followers could find interesting.
Here are a few things you could tweet on your page:
- New Blog Posts.
If you have a new blog post up, you should definitely let your Twitter followers know. During the day you should post at least two updates on this post at different times. This is so people will see it when they are online. Make sure you also add a short description and / or a title to tempt people to click the link.
- Anything Relevant To Your Niche.
If you have something on your mind that’s relevant to your niche, why not post it up on twitter. This could be a statement of fact on your part, or it could be a question that people can interact with. Questions in particularly go down well, and often get a number of people answering them even if you’ve never spoken to them before.
If you have something interesting on your mind that your followers may be interested in, send it out in a tweet.
You can send out quotes from other people in your Tweet. These seem to go down well, and often get people retweeting them a lot. This is good for you, as people will know they get retweeted via your profile. This can lead to people going back to your page and in turn following you.
Why not run a competition for your Twitter followers? You can either give them the details over a tweet or two, or send them to a page on your website with the full details.
Retweets are when you repost other people’s tweets. We’ll talk more about this later in the ‘Re-Tweeting Other People’s Tweet’ section below.
As you can see, people will pretty much like to see the type of things they would on your other social media platforms. Having said that, you should make the effort to offer some exclusive updates for your Twitter followers so it’s worth following you both on there and somewhere else.
As you send out more tweets, you will get use to the ‘micro blogging’ 140 character aspect. When you do, this type of marketing will become a lot quicker and easier.
When You Should Tweet Messages
As I mentioned before, while it will vary depending on how big you are and your situation, sending out a couple of tweets a day is a good amount to start off with. Having said that, you need to also remember that the time of day you send your messages out are all important too. If you’re aiming to communicate with the American market for example, you would send your Tweets out at a different time then if you were targeting the UK market. This is because there is a big time difference, and you want to message your crowd when you think they’ll most likely be online and will interact with you.
If you have followers from all different countries, your best best is to Tweet at different times throughout the day. Some important messages you can re-tweet once or twice in different ways. This makes it so your profile doesn’t just look full of repeated messages, but anyone who missed it the first time around due to time difference gets the opportunity to see it.
If you have a lot of followers from different counties, you should aim to send at least one tweet out between 5pm and 7pm UK time (1pm – 3pm US time). This is a time which is good for both the UK and US markets, so give it a try. If you’re not going to be able to tweet around that time, schedule the tweet before hand. Please bare in mind though, different niches may be better at different times, so experiment and see what works best for you.
Other Ways To Get Followers
There is no doubt that using Tweet Adder to automatically get yourself followers is a great way to kick off your Twitter and marketing campaign. When you get a certain amount of followers however, there are other things you can do to easily increase your follower amount even more. These things are listed below.
Displaying A Follow Button On Your Website
If you have a website, which you should at this stage of things, you should place a Twitter ‘follow’ button somewhere in the top of your sidebar or header. You should do this as soon as you get at least 300 Twitter followers, as this provides good social proof. People who visit your website will think “He has a decent amount of followers, maybe he has something worth saying”. This will lead to some of them clicking the follow button and also following your Tweets. It could also mean that they are more open to looking more into you and what you have to say on your website.
Then great thing about adding this button to your site is that people can easily follow you without having to go on your profile and do so. Once they click the button in your website, everything is done within one or two simple steps.
So how do you go about adding this button to your website? You simply go to this part of the official Twitter website, and fill in your details. Choose your styling options, making sure you opt to show the amount of Twitter followers you have. If you want to display this button on your site but don’t have many followers yet, you should instead choose a button which doesn’t mention the subscriber count.
Once you have done this, they will then give you some code for you to place into your website. In the WordPress Dashboard, go to ‘widgets’ (Under ‘Appearance’ on the left hand menu) and add a text box to the sidebar. Paste the code into it, and click save. Your Twitter follow button will now show up within your sidebar.
Searching For People To Talk To
Another way to gain new followers and get more people onto your page, is by looking for people to talk to. By using the search feature inside Twitter, you can search for a keyword that relates to your niche. So say for example you have a football website, you can search ‘football’ and the results will come up with everyone that has mentioned that term in the last few minutes / hours. You can then look through, and strike up conversation with anyone that says something you have an opinion on.
But what should you say to them? Your best bet is to directly reply to something they said. People often talk to anyone that listens on Twitter, striking up open conversation with anyone who wants to get involved. Take them up on this offer, and give them your view on what they said (If positive).
Some of these people will go back to check your page if they like what you said, so make sure what you say is worthwhile. As a lot of people don’t usually get genuine unprovoked comments coming their way, when they do it’ll be a nice surprise to them. Because of this, they will be more likely to have a look at what you’ve got to say, and look deeper into who you are.
Even though not everyone will go back and follow your page / visit your website, you are still benefiting. Your profile will be full of tweets with you talking to other people, so any new people coming across your page will see you stay interactive and will be more likely to follow you. In other words, you benefit either way.
Promoting Your Twitter Account In Other Places
If you already have a strong following on your site or via one of your other social media sites such as Facebook, you could always direct those people from that account to your Twitter page. For example, on Facebook you could let your friends know that you will be posting additional content on your Twitter that you won’t be posting on Facebook. This should get a percentage of your Facebook followers also joining your Twitter page.
You will probably have to send a few of these messages over a few days or weeks, but not so much that people get annoyed about it. After this, send out one of these messages once a month or so so that any new followers on your other profile also gets the opportunity to join your Twitter page for updates.
Mentioning Influential People In Your Niche
One great way of getting on the raider of other Twitter influencers in your niche, is simply by mentioning them in a tweet. I know this is an effective strategy as other people have used it on me before, and after a couple of tweets I started to take notice.
It’s easy to mention other people on Twitter. Simply put an @ sign in your Tweet, then start typing that person’s name. If you are already connected to them on Twitter, their username will come up as you’re typing it. Click on it to select it. If you aren’t already connected with them, type out their username in full after the @ sign, and this will also work.
When you mention someone in a tweet, they see it. So do your twitter followers.
So what can you write when mentioning something? Well, you have a few choices. One option is to tell them about something interesting. When I say interesting though, I mean something that will be interesting to them. I don’t mean you letting them know about your latest blog post, or how well you’re doing. You’re trying to reach out to them remember, so try to talk to them about something related to them or what they’re already doing. By doing your research and seeing what’s already on their Twitter page, you should be able to figure out what they’re into. From here, you can figure out what to say to them.
So say for example they’ve just tweeted about something that has happened in your niche. What you can do is reply to that Tweet, and address them personally. Give them some additional useful information, or let them know what you think about it. Do this a few times, and you will get on people’s raider.
Another option is to tweet something that is helpful to them. If you can help someone out and make their life easier, they’re sure to notice you right? Further more, there’s a chance they’ll help you out in future when they can.
But what’s the benefit of getting other influential tweeters to notice you? Well, for more relationship building of course! Build up a relationship with some of the big players in your niche, and hopefully they’ll warm to you and possibly help you out in future.
The mentioning strategy is one way to get on people’s raider, and works great alongside:
Re-Tweeting Other People’s Tweet
If you’ve already got a Twitter account, you may already know about retweeting. Retweeting is the process of taking someone else’s tweet, and tweeting it on your own Twitter profile.
Why would you want to do this? Well, for two main reasons:
- To Give Your Followers Fresh Content.
One of the great things about retweeting other people’s posts, is that it will give your followers fresh content without you having to think up something new. It can become difficult thinking of new things to post all the time if your website only publishes articles once a week or less, so sometimes it’s nice when someone else does the ‘interesting topic’ thing for you. You can then simply click on the retweet button, and have the other person’s wisdom benefit your subscribers.
As fresh content is an important part of building up a strong Twitter community, doing this will help keep your profile interactive and keep people coming back to it.
- To Get On People’s Raider.
As well as giving your followers fresh content, another benefit of retweeting is to get the attention of a certain someone.
If you retweet someone’s tweet and they are a regular user of Twitter, chances are they will notice that. While they may or may not remember you personally if they haven’t already spoke to them before, if you retweet them a few times over a few weeks and mention them as well, they will almost definitely start to recognize you and look into you that bit more.
This is a great way to show someone else you exist, usually someone else that is influential in your industry. You can then use this to later contact them about whatever it is you want, and build up your relationship with them.
How Often Should You Retweet?
While retweeting other people can be a handy tactic for both getting the attention of influential people in your niche and sharing pre-made content with your followers, you shouldn’t go overboard with this tactic. The thing is, people are most likely following you because they want to hear what you have to say. If however 50% of your messages are retweets, this isn’t very attractive for the majority of people.
So how much should you be retweeting other people? Well, as a general rule of thumb, you should only be retweeting between 20% and 10% of the time. This is once or twice for every 10 tweets you send out, although feel free to do less then this if you want. I wouldn’t advise you do more though, as your followers will most likely want to hear from you more often then not.
Twitter is a tool that’s not only great for gaining new potential community members fast, but is also useful for interacting with and keeping a good relationship with them as well. It can be one of the best funnels to your website and mailing list, as it allows you to get on the radar to a lot of people fast.
Managing your Twitter account manually however is not a very good idea, as it will become too time consuming and tedious. If you want a load of targeted Twitter followers fast, you need automation software such as Tweet Adder, which is what I use personally and recommend to all my clients.
You can’t just fully automate your Twitter promotion however, things get taken to the next level when you manually step in and interact with your new followers. Building up real relationships is as important on this platform as it is most others, so don’t neglect this part of things.
Twitter is a great tool for raising awareness of your business, and getting people interested in it fast. It’s because of this that I recommend anyone with any kind of business gives it a try.
What To Do Now
Here is what you should do between now and next lesson. If you don’t have the time, that’s fine. Do as much as you can, and do the rest when the time is there:
- Create And Set Up Your Twitter Account.
If you haven’t already got a Twitter account, create one. This is pretty straight forward to do, you can create your profile on the Twitter website.
- Get Tweet Adder And Learn How To Use It.
There are very few mandatory tools in this course, but this is one of them. If you are going to leave out Twitter promotion, then of course you won’t need it. But if you’re going to use Twitter and want to gain new potential customers daily, Tweet Adder is a must.
- Start Adding And Interacting With People.
Once you have set up your profile with a few tweets and have made it look nice, the next step is to start adding people. After a few days, you will find you have some followers. See which of these people you can build up relationships with, and delete anyone who didn’t follow you back. Full instructions of how to do all this is above in the ‘Step By Step How To Get New Followers Using Tweet Adder‘ section. Once you have these followers, attempt to send them back to your website. A percentage will go on to have a look.
- Establish The Best Time For You To Send Out Tweets Based On The Market You’re Targeting.
As I mentioned, depending on your country and the niche you’re in, you will find that you will get more people seeing your tweets at different times of the day. Have a test to see which times are best for you. Is it when people are at work? Or their lunch breaks? After work? In the morning? Have a try and see.
What’s Happening In The Next Lesson
Next lesson we’ll be look at the art of guest posting, one of the more effective forms of promotion you can do for your online business. I’ll be giving you some strategies I’ve never heard anyone else talk about before, so make sure you look out for that.