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Ok, I’ve just put together the ultimate guide to onsite SEO (On page search engine optimization) and I’m sharing it with you for free!
You may have heard the saying “focus on your onsite SEO before you worry about your offsite SEO”. This basically means before you even think about building your first backlink, you need to make sure you’ve structured your website and pages to be capable of ranking for a term or keyword.
In order for your page to rank for a keyword, the search engines need to deem your content highly relevant for a specific search term. You can make your page appear relevant to search engines by doing three things:
- Making sure the content really is about that subject,
- Adding your keyword in specific places and in specific ways, enough so to boost your relevancy factor, and
- Having a good internal linking structure.
If your keyword doesn’t appear on your page at least once or twice, there is next to no chance you’ll rank for that term in search engines (Unless you have a lot of quality anchored backlinks for that keyword, but that’s not always easy to achieve). Because of this, it’s important to incorporate your keyword and variations of your keyword into certain parts of your page.
In this step by step guide, we look at how you should do this in order to maximize the chances of your page getting ranked for a term. But first, let’s look at what onsite SEO is.
What Is On-Site SEO?
- On site SEO
- The things you can do directly on your website that will effect the way search engines rank you. If you have good on-site SEO, you will have a better chance of ranking higher for certain keywords in search engines.
Now that’s out the way, let’s look at some of the things you can do to improve your onsite SEO score.
Add Keywords In Your Headers
You headers are some of the most important parts of your page. It is a lot easier to rank for a term if you’ve got it in a heading, as this shows search engines that you will be talking about the header’s subject in the coming paragraph. Because of this, they put extra weight on what you put in the header tags. While it is possible to rank for keywords that are only in the text body of your page, getting your keyword in a few header tags make things a LOT easier, and will allow you to go after some harder terms.
So how exactly should you use your headers? Well, while you don’t want to overdo your page with headers (This will appear ‘unnatural’ and like you’re trying to force a ranking) you will want to include your main keyword at least once in the top three header tags. So if your keyword is ‘black trench coats’, you’d want to include that at least once in the h1 tag, and once in the h2 tag.
Please note that the below methods work for any keyword, not just a product one. You can just as easily use these methods for ranking ‘how to play a guitar’ for example.
But anyway, here are some examples of how you can use the ‘black trench coats’ keyword in your headers:
- H1 = Buy Black Trench Coats On Sale.
- H2 = Black Trench Coats For Men.
You may also want to include it in a H3 tag as well:
- H3 = Where Can You Buy Cheap Black Trench Coats?
There are a few things you should notice about the above headers. First of all, I didn’t just name any headers ‘Black Trench Coats’ and be done. It’s becoming harder and harder to rank for terms straight out of the Google Keyword tool, so making your pages more user friendly benefits users, search engines, and essentially the money in your pocket.
If you search for some popular terms in search engines, you’ll find that most of the results have other words as well as the keyword in the title. Pages that have strictly keyworded title are getting ranked down more and more these days, so make your page more user friendly and you will find it’s easier to rank.
Secondly, I added in keyword variations and buying keywords. The keyword variations (Black Trench Coats For Men‘ in the h2) will allow your page to rank for more keywords as mentioned above. If you can get them in the headers this is ideal.
Same with the added buying keywords (‘Buy Black Trench Coats On Sale‘ in the H1). If you’re trying to rank for a product name or something people can buy, this will allow you to easier rank for these terms and get the right kind of customer to your page. If however you’ve more of a social site, you won’t have to worry as much about using buying keywords. They are more for product based sites.
Finally, in the header 3 I also added a question that people may search for in order to find out more information about buying a trench coat. While people may type in variations of this question, it will probably rank for a few different variations as there is probably not a lot of competition trying to rank for it.
On top of having those two or three headers, if you’ve the space due to you writing a long article, you should also add in variation of your main keyword. For example, instead of Black Trench Coats, you could use Trench Coats In Blue. Or Long Trench Coat. You will of course need to make the header more the just the keyword so it’s clear for your readers, and doesn’t look like keyword stuffing.
Once again this will allow your to rank for more longtails, and pull in more traffic to your page. We talk more about keyword variations later on in this article.
Internal links are a very important part of onsite search engine optimization Not only do they help your user get around your site, but they also help pass authority from your stronger pages to everywhere else. I’ve written a full guide on internal linking (Link opens in a new window) so check it out.
Put Keywords In The First And Last Sentence
One thing that will make your page seem more relevant for a specific keyword, is if that keyword is used exactly in the first and last sentence of the page. What this does, is give the search engines the impression that your whole article is about this keyword. It also implies you’ve been talking about the related subject the whole way through.
So let’s say your main keyword is ‘black trench coat’. You could incorporate it in the first sentence like this:
- If you’re looking for a black trench coat, you’ve come to the right place.
In the last sentence, it may look something like this:
- Good luck in finding the black trench coat that suits you.
You will of course want to add the specific keyword at least once more within the text body of the page, as well as adding a few variations of the keyword (We talk about this more later in this chapter). For why we bolded and underlined the keyword, check out the next section.
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