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This lesson is continued from Lesson 13 Part 1: Get Traffic To Your Website Now With These Extra Tips And Tricks.
Syndicate Your Content (Done By Me)
While guest posting is a great way to get your work out there and get your brand known, sometimes writing a unique guest post for every online property isn’t necessary. Some online properties will allow you to post articles with links to your site on their website, even if it’s not a unique article. As I’m sure you can imagine, this can save you a load of time in writing hours.
Syndicating your content is the practice of taking an article you’ve written, and using it across different properties where your fans will be. The whole point of it is to give people multiple ways to see your work, click on one of the links within the article, and come back to your site where you have the chance of converting them into a regular reader.
The more relevant places you can get your content, the more chances people have of finding you. You will effectively be extending your reach without much more effort on your behalf.
Should You Syndicate Articles From Your Own Website?
When it comes to syndicating content, there is one thing I don’t recommend you do: Syndicate the content you put on your own website! The thing is, you don’t want people to follow a link back to your website and see just any article that’s been around the internet 100 times before. You want the content on your site to be original, and something that will keep people coming back to your site again and again.
Using the WP Copy Protect plugin which we talked about in lesson 3, you can stop people from copying the content on your site. This will help keep it fresh, and give people a real reason to keep coming back to your site.
The type of articles you syndicate should be the ones you write intentionally for this purpose, or other guest posts you have done for another site. When you do a guest post for another site however, make sure it’s exclusive to that website for at least a couple of weeks though. This will allow search engines to pick up on them, and ensure that they’re registered as being the original publisher of that article. After two weeks however, if it was a good article on a popular website, most likely the article would have been republished by now anyway.
If you republish articles that you have given to another website as a guest post, as well as keeping the links back to your website intact, be sure to link to the guest post at the top or bottom of the article as well so people know where the article was originally published.
Where Should You Syndicate Your Content?
If you decide you want to start syndicating some of your content, the next stage is to find places where you can put it. Remember, we don’t want to put it anywhere which is completely unrelated to our niche, as no one will care to read what we have to say.
The best place to syndicate your content is to relevant sites in your niche. There are two main ways to do this:
- Going out and finding places to post your articles, or
- By advertising that you have articles for people to publish.
With the first option, you will have to get our friend Google loaded up. Some places allow guest posts that aren’t 100% original. While they can be harder to find then places that want exclusive guest posts, it is possible. You can see how to find guest posts by seeing lesson 9.
Another way to find websites in your niche that want free content is to advertise on your own site. Let people know that you have articles that they can publish on their own site, and get them to email you if they want some. That, or you can put a link to them on your site and allow people to download them. Be sure to leave a HTML version in there so they can copy and paste it right away, and also let them know they must keep your link intact.
Another place you can easily get your content on, is article directories. While they won’t be 100% related to your niche as they also offer other types of articles, they do usually have sub section on their site where people can see articles related to your niche.
People use these websites in two main ways. Firstly, they’re used by a lot of web masters who want articles about issues within their niche. These web masters will then copy the article, and include it on their niche relevant website which will then link back to your site.
These websites also get general visitors to your articles too. They may find your article when searching for a topic in search engines, then see the article and go on to click back to your site.
When looking for article directories, you should only use the top traffic ones so your content actually gets seen. Some good ones you should go with include Ezine Articles, Hubpages, and Squidoo.As you’re not taking the time to create new content for these sites and they could still potentially get your traffic, it’s worth syndicating your content onto them. Just be sure to check the terms and conditions on each of these sites. With Ezine Articles for example you have to submit to them first as they don’t always publish articles that have already been used on other properties. The others are usually fine with that though.
Do Syndicated Articles Increase Search Engine Positions?
So, does getting your articles pasted across a load of different sites help you in terms of ranking you higher in the search engines? Well, according to Google no. Links from syndicated articles apparently only help if the article is changed a lot, and is unique enough to be ‘of value’ to readers. So you would have to basically write a whole new article or heavily edit the one you’re syndicating.
This doesn’t matter to use however, as we only really want to syndicate our articles for the sake of getting our writing out there and leading people back to our site. So go ahead and syndicate without editing the original article, you wouldn’t want to ruin a a piece of art after all would you. 🙂
Paid Advertising (I’m Experimenting With Now)
One traffic source I’m currently experimenting with is paid advertising. The idea behind paid advertising is that you buy your way to the top of search engines, or pay to appear in places that are relevant to your niche.
The reason I like the idea of paid advertising is because the quickness of it all. Trying to rank in Google is not only a slow and painful process, but you’re not even guaranteed any rewards or rankings at the end of it. With paid advertising though, you know what you’re going to get in terms of how well you rank. If you’ve got the budget to get in front of targeted visitors, then you can do so.
Of course, paid advertising isn’t going to be for everyone. If you haven’t got money to invest in your business, then it may be hard to justify investing in advertising. This is how I felt for a long time when I was starting out; my business isn’t profitable, and I cant afford to invest money into paid advertising in case I don’t make any money back. This is a natural way to feel. The only thing with that though is that mentality stays with you, even when you have the money to invest into advertising in future. My business has been profitable for well over a year now, but I’ve still continued to use free traffic sources exclusively.
While there is nothing wrong with free traffic sources, if you can use them in conjunction with paid ones to gain more exposure and profits, this is the ideal situation to be in. This will grow your business a lot faster, so as soon as you have the money, try it out.
I’ve started on it literally a few days ago (Probably a lot longer by the time you’re reading this, I may be a pro at it by now :D), so it’s too early for me to give my full and practical feedback just yet. While I know a lot of theory on the subject and what ‘should’ work, I don’t want to give any tips and advice until I’ve actually tried it and seen it working with my own eyes. I may update this section in future with my new thoughts on this subject, so if I do I’ll let you know.
For now, I say you look into paid advertising yourself. While I may not be able to tell you a good route to take just yet (Hopefully I will be able to soon) I can tell you that the idea behind paid advertising is a solid one. A traffic generation strategy that is totally scalable, and one that can be potentially very profitable.
Pinterest (I’m Experimenting With Now)
As with paid advertising, I’m also in the process of trying out Pinterest. Pinterest is the ‘new’ social networking kid on the block, and is fast becoming a very popular tool for much of the American population. While it hasn’t caught on as much in some other countries, if you’ve got much of an audience in the States (Or even if you haven’t but want to be established on this platform as it gets a lot bigger) you should definitely get on it.
The different between Pinterest and other social networking platforms, is the type on content that is used. Pinterest is based around the viewing and sharing of pictures. The users like to view interesting pictures of all sorts, and ‘pin’ (Post) them on their wall. People can then comment on these pins, and re-pin them on their own walls.
As I said, this is one of the fastest growing social networks out there, and one you should definitely check out if your niche is a picture heavy one.
Even if you don’t post a lot of pictures in your niche but can design your own graphics, it may be worth creating some images and infographics just so they can be pinned.
By people repining your images, you can gain a lot of traffic to your website. By either adding your url in the description or by adding the url in your image, you will get people coming back to your site and checking it out. This will of course work better in some niches then others, but as long as you can create some interesting pictures, it’s worth trying out in your niche.
I’ve only just started out with Pinterest, so it’s too early for me to give my own practical advice and theory (I start a few days ago like with the paid advertising, I like to work on two new traffic sources at a time). I’ll be sure to update people with my new thoughts and tips on using this platform once I gain more experience with it. For now though, you may want to look into this yourself as a way to get traffic to your site via the use of images.
Create A Podcast (Done By A Friend)
Another thing you can do to decrease your reliance on Google, is to create a Podcast and get it on iTunes.
A podcast is an audio show that people can listen to on their computer, or via one of their MP3 devices. Podcasts have become popular due to their increase in exposure in the iTunes store, and due to their ease of use. Unlike video, podcasts can be listened to in your car on the way to work. You don’t need to keep your eye on anything or have to flip pages, it simply plays and you learn all the information you need to learn.
This makes them great as a any time solution to learning. It doesn’t matter where you are, you can listen to your podcast and get to grips with what the host is talking about.
On your podcast you can either have yourself talking to your listeners, or you can bring on a guest or two. This could be in the form of you interviewing them, or you can just get other people on and have a discussion with them. You can make your podcast as long or as short as you like, but they’re generally between 20 minutes and an hour long.
While I haven’t started up in the podcast field myself just yet, one of my good friends has done so with great success. After seeing how he’s done as well as seeing other successful podcasts emerge such as Pat Flynn’s one, I can tell you now that podcasting is something I’ll most likely be trying in future.
The only reason I haven’t tried it yet personally is due to the time factor. It of course takes time to set up and record a podcast, but from what I’ve seen, it can be well worth it. Once I have a few more of my promotional methods on autopilot, I’ll most likely give this a go.
While I have taught you a good number of traffic generation and traffic retention strategies over the last few lesson, things don’t stop there. Yes you can use them to drive a solid amount of traffic to your business, but that doesn’t mean there aren’t other methods you can use as well. This lesson proves that, and even then these aren’t the only methods of getting traffic that are available to you.
I wouldn’t suggest running out and trying to find as many different traffic sources as you can though. It’s important that you take the time to perfect each one, and ensure you start getting traffic before you move onto the next. If you simply try and gain traffic from as many sources as possible as quickly as you can, you will end up spreading yourself too fin. When you start doing that, you often won’t see the level of results you would have if you just focused.
Once you have got all the mentioned traffic strategies up and running though, why not give some of the above ones a try? Paid advertising is something that’s particularly exciting if you have a profitable business and want something to reinvest your profits into.
What To Do Now
Here is what you should do next. If you don’t have the time, that’s fine. Do as much as you can, and do the rest when the time is there:
- Decide If You’re Going To Use Any Of These Additional Methods.
Any of the additional traffic strategies sound good to you? Have a think, and decide if you’re going to try any of them out. If you decide to do any of the options we’ve suggested but haven’t been able to give you a guide on them, do your own investigation work for what works best. Hopefully I’ll be able to update you with more guides on these subjects in future, but for now you may want to try some of them out and see how they work for you.
- Sign Up For The Relevant Accounts.
If you haven’t already got a Facebook and Pinterest account, then sign up for both of these now. Whether or not you are ready to start on their methods of promotion, it’s a good idea to secure your name on them so someone else won’t pick the same one before you.
- Get Driving And Retaining Traffic!
You now have all the information you need to start driving traffic to your site and retain that traffic for future use. If you’re not already doing so, NOW is the time to get started with things!
And That’s It
And that’s it for the DRC Traffic Pro course. I hope you’ve found this information useful, and you’ve been putting into practice the things that have been taught as we’ve gone along. The information learned in this course will be worth nothing if you don’t act on it, so if you’ve been slow to carry out the tasks and have been making excuses for why you haven’t started yet, NOW is the time to get things moving! Revisit the lessons you haven’t properly read yet, or haven’t acted upon. Get your site up, and start driving visitors to it. Create your own digital product at the same time, and launch it to your community. Sign people up to your mailing list, and engage with them via your autoresponder. Give people something of value, and see it come back in tenfold!!
I hope you’ve managed to improve your business using this guide. I’m planning to add more lessons to this course in the future, and since you’ve already paid and gone through it, any future lessons will go to your for free!! So stay signed up to the mailing list, and I’ll inform you of any future lessons as they come up.
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It’s been a pleasure having you on this course, I hope you’ve enjoyed it as much as I’ve enjoyed putting it together. To your success.
DRC Traffic Pro.