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Want to know how to do keyword research that will lead to more people finding your website through search engines? That will increase your traffic simply by structuring your words differently? Well you’re in for a treat today, as I’ve just put my best selling keyword research ebook on Teach Mate for free!
You can read it in full below for some of the best keyword research tactics available in 2013. Furthermore, my guess is they will still be working well into 2014 as well.
While I personally prefer using instant traffic tactics for a reliable and consistent traffic stream, it’s a wise move to also include keywords that can get ranked in search engines.
With that in mind, let’s get into the ultimate keyword research guide given out free in 2013. Enjoy this step by step tutorial, and if you find it useful please share it with friends. 🙂
This guide is written by and copyrighted © to Teach Mate Shaun 2012. You are not permitted to copy any of this tutorial in full or part without prior written consent from Teach Mate Shaun.
All information in this guide is correct at the time of writing this.
All trademarks in this book remain property of their original owners.
At times tools will be recommended within this ebook which are suggested to make your work easier. I suggest you do your own research in addition to these suggestions, to make sure the tools are right for you. All tool recommendations are recommended from a neutral point of view, and are tools I have personally used before unless I clearly state otherwise.
I hope you find the strategies in this book useful, and they help you create a sustainable online income. All the best.
Teach Mate Shaun.
While the methods mentioned in this ebook have worked for me on more than one occasion, there is no guarantee they will work for you. I do not guarantee any results by you using the mentioned strategies, it is up to you if you wish to follow this guide or not.
The methods mentioned in this guide are based on a new domain which hasn’t been backlinked at all yet. If you use spammy backlinking methods along with this strategy, there is no guarantee this will work. Please only use real marketing methods to give this method the best chance of success.
Hey guys, and welcomes to my book on keyword research with a difference. So why is it different? Simple, because it’s short, straight to the point, and no fluff at all!
You won’t see 300 pages giving you every single strategy ever mentioned to do with keyword research. Instead, you’ll get one strategy that I’ve used to get two of my websites hundreds of search engine hits a day in just a few short months.
This method is totally scalable, and can be used with any site that is of a social nature. By this I mean a site that allows and encourages engagement and interaction with it’s audience, as opposed to a product based website.
While some of the strategies can still be applied to product sites, I haven’t tried them myself, so can’t vouch for whether or not it’d work on them.
The strategy I’m going to give you is not difficult at all in terms of getting your head around it. That said, it does require work on your part, and requires you to write enough content to get all that traffic to your site. It also requires you to do at least some light promotional work, although we don’t cover that part of things very deeply in this guide. We will however point you in the right direction and give you some ideas.
Ok, so a bit about the site I used this strategy on. Like I said I drove this site up to 600 uniques a day from search engines after 5 months. Now I know this isn’t as much as some people are getting, but I’m guessing there would be a lot of people happy with these results so thought I’d share.
The site gets a lot more traffic than that, but they’re from other methods such as social sites, guest posts which I’ve written on other sites, apps which lead back to the site and the like. As this ebook is focusing on researching keywords to get you search traffic however, I’m only going to talk about the traffic I get from search engines, and how I picked those keywords.
So read on, do the correct keyword research, and start getting that traffic to your site asap. You can make this work, just follow the guide.
A Note About Search Traffic
While some of you may already know this, I wanted to make this clear for anyone who’s still new to getting search engine traffic:
Traffic from Google, Bing, Yahoo and the other search engines can often take a while to come.
You can’t put the strategies in this book to work on a new site you’ve just made, and expect to get search traffic over the next coupe of weeks. It takes a while for search engines to ‘trust’ you, sometimes months even.
Putting the below methods into place along with your own promotion however can speed this process up. It can knock months off the time it takes for you to start seeing search traffic, but once again it still won’t be a overnight thing.
By using the following keywords research and by promoting your site using the suggestions we briefly mention in this ebook, you will give your site the best chance of seeing search traffic sooner rather then later. Just stick with it, and don’t get demotivated if you’ve only had 4 search engines hits after the first couple of months or so. They will come, and your numbers will often jump up in stages.
The Method Outlined
Ok, so before we start picking out keywords, I want to explain what kind of keywords we’ll be looking for. Will it be longtail keywords as in 5 words or more? Will it be short tail keywords? Will we be getting them from a keyword tool?
While the following isn’t the only determining factor we’ll be using (I’ll be looking at the exact strategy below), here is what we’ll be basing out keyword research on:
Think of every question someone in your niche will have, and answer them. Think of all the things people will want to learn how to do, and give guides on them.
Want more details? Here comes:
The majority of people that will come to your site will be people wanting to learn how to do things, beginners at the subject if you will. You’ll want to target these people before anyone else, as if you can get them on board from early, they will continue to visit your site as they progress further and further into the niche you’re teaching in (You are after all the first person they’ve stumbled across). They’ll be more likely to get on your list, and more likely to spread the word about you.
Think about how you personally use search engines. You search a lot for things you don’t know about or don’t know how to do right? People search for answers, so when someone in your niche has a question, you want to be there with the answer laid out already there for them.
The reason this method is so effective is simply because not a lot of other people are doing it. The typical internet marketer always chases the big traffic keywords, the ones that are reported to get thousands of exact searches a month.
While this is a good tactic if you site has a lot of trust and you have the resources to rank on the first page for these more difficult keywords, it’s not so good if you’re a new site starting out. Yes the keyword may have a lot of searches, but if you’re competing with 30 other strong competitors all with a lot more authority than you in the eyes of the search engines, you’re not going to rank in any kind of traffic bringing position at all. The keyword may as well get searched 0 times a month, because that’s how much traffic you’re going to get out of it.
Like I said though, there’s a way around this:
Long-tail keywords in the form of obvious questions. You’re going to think of a load of questions people who are getting into your niche will likely ask. Once done, you’re going to use the Google search engine and Google keyword tool to elaborate on these keywords, and bundle them together. Lastly, you’ll write these questions up in blog posts and answer them. Simple. 🙂
The reason we ask these kind of questions rather than look at numbers in a keyword tool, is because we’re using our common sense to figure out what real people will be searching for. Believe that if you have that kind of question in your niche, someone else will, and will search for the answer using a search engine. You’ll find that people will search for the question in a variety of different ways, so even if you don’t get the exact question down, you’ll often be the most relevant results for variations of that question, and still get search traffic coming your way.
In addition to getting the right keywords, if you want to get the most traffic possible, you’ll also need to promote your site using guest posts and social networking. We’ll give you a couple of ideas with this at the end of the book, but really this is outside the scope of what we’re looking at in this ebook.
What you’ll find with this method, is some questions will end up performing well for you and drawing a good amount of daily visitors to your site. Others won’t do as well, and will only draw in a few visitors a month. What matters though is that they will all help out in some way. Even the ones that don’t perform as well will help strengthen the other pages through internal linking and strengthening your site as a while. The more good quality content you have on your website, the more Google will trust you.
On my site, I personally have found 3 keywords that bring in the majority of the traffic. Other only bring in a few a day, others only a few a month. But I wouldn’t have found the good ones if I didn’t throw a load of content up, so writing all the posts was necessary.
This strategy really does rely on you having a good amount of quality content on your site, so be prepared to get into writing mode if you want it to work out.
Ok, so now you know what we’re going to be doing, how about we get into researching your keywords? The keyword research is split up into 4 steps, follow them all to get a good bundle of keywords for your site:
Keyword Research Step 1
First of all, you need to load up a Word (Open Office / Pages) document, and start writing down all the questions in your niche you can think of. Don’t think of just the broad questions, really break things down and ask specifics. Also don’t look at any keyword tools yet, we just want to get all our ideas down at this stage.
When people ask questions, they want to know how to do things. It’s because of this that we’ll find (And answer) questions in a few different ways. The keywords we’ll be finding and using commonly start with:
- How to
- How many
- How can
- Should I
- Can I
Etc. Try variations of them to get a load of different questions and keywords.
For example, let’s say you’ve a site on weight training. You can ask:
- How many times a week should I go to the gym?
- How long after a gym session should I eat?
- How many times a day should I eat to gain muscle?
- Should I work on my arms or legs in the gym?
- What is the best time of day to go to the gym?
They’re 5 random questions I came up with and wrote down within 20 seconds. Think of and write down at least 20 questions. As you write posts on these ones (Which we’ll look at how to do as this guide goes on) you can mark these ones as read, and add new questions which you have to do. The more you add, the more traffic you’ll get.
Keyword Research Step 2
Once you have a load of questions, the next step is to open up the Google search engine (www.Google.com), and make sure it has the predictive typing option turned on. We’ll begin to type each of the questions we got in step 1, and see what comes up. For example, when I type in ‘How many times a week’, I get the following relevant suggestions:
- how many times a week should i go to the gym
- how many times a week should i work out
- how many times a week should you exercise
Other suggestions also come up, but if they’re not relevant to your niche, ignore them.
The suggestions that have come up can all be targeted as questions on your site, and will generally (But not always) have low competition / be relatively easy to rank for if you follow the full method I’m detailing. Bare in mind the higher up the keyword gets suggested, the more likely it gets searched more than the others. This isn’t always the case however, but is a good rule of thumb.
If some questions are VERY similar and will require the same answer, group them together in one article. We’re not trying to game the system or have more or less the same answers over multiple articles, we may as well get one post ranking for a few variations of the same keyword (Very important). For example, if you get the keywords ‘Should I shower after the gym’ and ‘Can I shower after the gym’, just add them both in the same article as it’s pretty much the same thing.
On to the next question, I type in ‘how long after’ and the first result that comes up is:
- how long after eating can i exercise
This is relevant so I add it to my list.
I continue to write ‘how long after a gym’ and the result:
- how long after gym should i eat
Comes up. This is pretty much what I was trying to ask, and Google has shown me this gets searched while my string doesn’t. So now when I do a article on this, I’ll put ‘how long after gym should i eat’ as my main header, and the initial question I came up with as a variation within the article.
I’m not going to give examples for all the questions, but you get the idea. By doing this we will get a bunch of keywords that are proven to get searched for, as they’ve shown up as suggested searches. Once you have a load of keywords, questions and how to guides at your disposal (Aim for 100or so) you’re ready to move on to the next step.
Keyword Research Step 3
I talked about this briefly on the last step, but the next thing you need to do is group together relevant keywords. For example, ‘how many times a week should i work out’ and ‘how many times a week should you exercise’ are pretty much the same question, and will require the exact same answer. Google also recognizes this, so if they see you doing guides for both (And regularly doing the same for multiple guides), there is a chance they will penalize your site and article for being too similar. While this isn’t always the case depending on their latest update, it’s not going to do much for the reader. And as user experience is all important if you want your site to do well in the long term, you should steer clear of these kind of tactics.
So now you’ve got a long list of keywords, work through them all and bundle together similar ones. I usually do this simply in a Word document, listing each relevant keyword one under the other. When I start a new bunch, I create a new paragraph and do the same all over again. While this works for me, feel free to bundle your keywords however you like.
Sometimes you’ll only have one similar question or how to guide, other times you’ll have four or five keywords that pretty much mean the same thing. Either way, they will all help out when you write up your articles.
Keyword Research Step 4
Important Note: The below mentioned have now been replaced by the Google Keyword Planner. It’s slightly different to use, but follow the instructions when you get on there and you should be able to work it out. If you can’t, ask questions in the comments section below.
The fourth and final stage to researching your keywords is done using the Google Keyword tool. We’ll use this tool to find out the most highly searched term within each bundle of keywords. This will form the main header of your guide, with the rest being keyword variations inside (More of what this means in the ‘Using Keyword Variations’ section later in this book).
We DO NOT use this tool to determine whether or not these terms gets searched for; We’ve already done this using the ‘typing into Google’ method.
Here’s how we further make sure we use the right keyword for the title of each page we’re going to do. This is only necessary if you have bundles of similar keywords, not as much so if you only have one keyword not related to any of the others. This is because you’ll be writing up that post anyway, so it’s not 100% necessary in this method. You may still want to check it out however to see if Google can suggest another way the question is more commonly asked.
But anyway, here’s how we can use the keyword tool:
- In the first bundle, copy all the keywords the add them where it says ‘Word or phrase’.
- Go to the left-hand sidebar, and under the heading ‘Match types’ un-check the box which says ‘Broad’. Check the box which says ‘[Exact]’.
- Enter the capture code under the box in the main section which says “Type the characters that appear in the picture below.” (Only appears if you’re not logged in).
- Click the ‘Search’ button.
This will let you know the ‘Global monthly searches’ for all the terms in your keyword bundle. It will also show you some other similar terms underneath, usually ‘Keyword ideas (100)’.
Have a look and see which is the most searched term in that group you made. If there is a clear winner, you should use that as the main keyword for your guide, adding the others as keyword variations in the article. If there is no clear winner (E.G. None of the keywords have any searches according to the keyword tool) then just use which ever one comes up first when you start typing something similar into the search engines. That, or use which one sounds most like a question someone would naturally ask.
Remember, even if the keyword tool doesn’t show any searches for your chosen keywords, don’t start second questioning your keyword choices. People do search for these terms as you’ve seen when you typed them into search engines, so bare this in mind and keep going with them.
And, that’s literally it for the keyword research.
Once you’ve done this step will all of your bundles, you will have a load of keywords and a load of articles to write. Some of them will have higher search volumes, others will have low amounts. All of them can potentially bring in additional traffic to your website, so give them all a go. You will never know which keywords you will rank for until you try them, so go in with a open mind and get up guides for them all.
High Traffic Keywords First, Or Low Traffic Keywords First?
Ok, so I know a lot of people will be wondering if they should target the high traffic keywords they found first, or target the lower traffic ones. In all honesty, both methods have their pros and cons.
If you want to start seeing traffic sooner rather then later, you’ll want to go for the keywords with the least competition. If you see forum posts and yahoo answers at the top of the first page, this is usually a good sign, regardless of how much your keyword gets searched. You will usually be able to rank for these keywords on the first page with very little effort, so you may want to go with these keywords first.
On the other hand, if your long-term goal is to rank for the higher traffic keywords that don’t seem as easy, you may want to get them up asap. This is so the content has more time to age and gain trust in Google’s eyes. Of course, you won’t see any results for your efforts for quite some time if there is decent competition for these keywords. So if you don’t mind working a lot now with little search traffic results coming through, this is one way to do it.
Overall, I suggest you do a healthy mix of both. Do two easier to rank for keywords for every one high traffic (And more difficult) keyword you go for. This should give you a nice balance, and mean you have the chance of potentially ranking for a high volume keyword you thought would be difficult to rank for but really isn’t. This has happened to me a few times, so is worth pursuing.
After The Keyword Research: How Many Words To Write Per Blog Post
Once you have a load of questions and know roughly how many times a month each one gets searched, the next step is to write up the answer and post them on your site. This will be in the form of a blog post, although you can do it in the form or pages if you like. If so, be sure to link to these pages from the home page of your website so each page gets good internal link juice (If you don’t know what that means, don’t worry too much about it. Just make them blog posts and you will be fine).
As a general rule of thumb, I suggest you do any question with ten or less exact searches a month around 300 and 400 words in length. I personally got with 400 to get in more long tails and to ensure I stay at the top for as long as possible.
If it has between 10 and 500 searches a month, make it between 400 and 600 words in length. Anything above 500 searches and you should make it at least 800 words long. This is because a top ranking sport with more than 500 searches a month will bring in a decent amount of additional traffic for you, so is worth the additional effort. Get a good few questions and how to guides matching this criteria to rank, and you will start to draw in some nice traffic to your site.
For the lower searched keywords, these word counts should be enough to beat the competition. A lot of the time, you’ll find you come up against a load of Yahoo Answers pages and forum post. This is because many of the bigger websites only chase keywords that appear in the keyword tools, and often don’t think outside the box. If this is the case, a post of around 400 words with a few social links should be enough to get and stay above your ‘competition’.
On top of this, writing a post of 400 words will give you the chance to add in a load of variations for your chosen keywords. Not only will this allow your post to get found for other things, but it’ll also mean you make your site more trust worthy in the eyes of Google. And of course, the more they like you, the better chances your pages will rank for the terms you want and more.
Using More Than Just Questions
So in this guide, I’ve referred to the keywords a lot as ‘questions’. While I hope I’ve made it clear before now, I just want to remake the following point:
When doing your posts, you don’t have to header them all in question format.
While you’ll want to do that for some of them if your research has shown you you’ll get best results for it, other times you may want to word things differently.
For example, you may see people search for ‘how many times a week should I use the gym’ a lot. In this case, it makes sense to use the question format. If you’re going to write a guide on using a exercise bike however, you may want to name your guide something like ‘how to use a exercise bike for beginners’. You can then add in related questions within that guide, allowing your article to be found for those too.
There are two main reasons why you’d want to use this ‘how to’ format for a good percentage of your guides. Firstly, they often get more searched for than individual questions. Furthermore, they are often more trusted, and more shared by people who visit your site.
Secondly, you can add on more longtail variations to the guide. ‘For Beginners’ is something people often search for, so is worth putting on if it is a beginner level guide. People will often zoom straight into your guide if they know you’re right for the level they’re at, so this is something you will want to do.
Don’t make you site a load of questions in one format, switch things up to make both your readers and search engines happy. Use your common sense to decide if each guide should be in question format, or how to format. Use both.
Keyword Stuffing, And Why You Shouldn’t Do It
I want to quickly touch on something very important, and that’s ‘keyword stuffing’. This is the process of adding your main keyword exactly over and over again in the article, hoping Google or other search engines will think your article is more relevant than the others. While it’s true you do need to add your keyword in to make it rank for each term, doing this too much will actually hinder your article’s performance in the search results.
Think about it: if you keep repeating the same words in the same order over and over again, do you think this will make a comfortable read for your readers? Or do you think they’d prefer to read something that sounds like it was written by a friend talking to them personally? The second, right?
Google has become very good at telling when someone has been keyword stuffing, and often doesn’t give them a long-term spot in their search result. Yes you may still get ranked if it’s for a easy keyword, but even then your spot may be taken away in the next update. Further more you probably won’t get a lot of social likes for your article, which will be a sure sign to Google that you’re guide isn’t doing what was advertised. Not a good thing.
So how do you go about adding your keyword without doing the whole stuffing thing? Easy, just add it a select few times within your article. It’s important you add it within:
- Your Header 1 area.
- One of the Header 2’s in your article.
- Two or three times within your text body over 400 words.
And that’s literally it. That’ll be enough to tell search engines you’re relevant for that term, as long as you also add keyword variations as well. We’ll talk about that in a minute, but first let’s quickly elaborate on using your keywords in your Headers.
The Importance Of Using Headers In Your Guides
To give your keywords the best chance of ranking, you’ll want to include a few headers within each guide and include keywords in them. As mentioned in the above section, you’ll want to include your main keyword in at least the Header 1 and one Head 2, as well as including keyword variations in the other Header 2s. You should include at least one Header 2 in each 400 words of your guides, but possibly two or three if necessary.
Search engines read headers as the start of a new subject within the larger subject, and therefore takes the keywords in these headers very seriously. It’s because of this that you should break down each area you want to talk about, and put the most important related keywords in the form of a header.
This will give you a better chance of ranking for a variety of related terms, both the ones you have written up, and sometimes others.
Using Keyword Variations
Keyword variations are modifications of your original keyword. These are just as important to add as the main keywords themselves, and will do three main things:
- Give People Other Ways To Find Your Articles.
Even if your main keyword doesn’t end up getting searched very much, it doesn’t mean that people won’t find your article for a load of different and related keywords. The more variations you throw in, the more chance you give your article of getting found.
- Show You Other Keywords You May Not Have Thought About Before.
Sometimes you will write a article trying to get traffic for one term, but find your article gets found a lot for another term. In this instance, you can either modify your article to get even more traffic for this new term (If it’s relevant and people will find answers in the current topic), or you can create a all new post and optimize it for the newly found keyword.
- Show Search Engines That You’re Writing For People.
As humans, we naturally say the same things in a variety of different ways within each conversation. As I mentioned before, search engines follow people. Therefore, if you cater to people and get them on your side, search engines will also get on your side. Easy way to look at it right?
We’ll look more at writing for humans in the section below.
So now you know you need to add keyword variation as well, let’s look at some examples of them.
If we have our main keyword as ‘how many times a week should i go to the gym?’, here are variations we could possibly include in this guide:
- How often should I use the gym?
- Should you use the gym often?
- So, how many days a week should the gym be used? (Can be used as a conclusion sentence).
- When first looking into how often the gym should be used,
- Using the gym often is…
- I suggest you use the gym on a weekly basis…
And so on. It’s simply a case of saying the same (Or similar) things a few times in a few different ways.
Be careful though, as keyword stuffing can still occur if you go overboard with this. So how do you know when and where to put these additional keywords? Easy, you:
Write For Humans
It’s funny, but the best way to do well in search engines is to not worry too much about them. Yes you want to do your keyword research to give yourself the best chance of getting found for relevant terms, but after that you got to switch your focus. Instead of focusing on search engines, you have to write naturally and for humans!
Just imagine you’re in front of a load of people giving a presentation. Or, you can imagine there’s only one or two really friendly people in front of you if you’re scared of presenting. 🙂
If you were doing a presentation about how often you go to the gym, would you keep repeating the exact sentence “how many times a week should i go to the gym?”
No you wouldn’t, would you. You’ll talk in a much more casual tone, and let the words flow naturally. You’ll be much more personal with your writing style, and you’ll use a variety of different sentence structures to get your point across. I’m not saying you’ll do this intentionally, but you naturally would do it as a human.
This is what you want to get into your writing as well, as it will do one very important thing: Make people actually read and take action with what you’re talking about! Why is this important when it comes to search engines? Because if you leave a call to action for people to share your guide, you will get a percentage of people doing just that.
These days the search results are based heavily on how much social attention your site draws. The more you get, the easier it is to rank. From what I’ve seen, sites with real genuine social approval are a LOT less likely to get hit by a Google update, and I’m guessing this is because the people have approved it as a useful resource. If you’re flinging up page after page of guides that no one will read however, you won’t get any social proof along the way. Get no social proof while your competitors are, and your site is pretty much guaranteed to go down in the next update.
So write for humans, and make sure it’s readable. And shareable. Do this, and you will give your site a lot better chance of ranking as a whole.
Promoting Your Website
While researching your keywords is all important in making this strategy work, I’ve no doubt that doing something else also helped me get this amount of search traffic in such a short amount of time:
Actually going out there and promoting my site!
That’s right guys, website promotion is all important. I’m not talking about building backlinks here, but instead getting real people to your site using social networks, guest posting and the like.
You want people to visit your site, share it socially, and sign up to your list. Once people are on your list, you can keep sending them back to your site every few days to see more posts and share those too. Get people on your Facebook and Twitter pages, and keep them updated regularly (Daily works best). Link them back, and encourage them to like and share the post.
This gives Google those social indications I was talking about, and really does make a difference to how your site is ranked by them. Further more, since you’re creating your own traffic, you don’t have to wait months for Google to send you your first visitor. You can literally write up a guest post today, send it to an established blogger in your niche, and if good have it up within a few hours or days. This will send you your first batch of visitors, some of which will go on to friend you and sign up to your list. Rinse and repeat, all the while promoting your site using real marketing methods.
So what type of promotion am I talking about? On this site I personally used:
- Guest posting.
- Encouraging people to socially share my site.
- Getting people on my social sites and driving them back to my site whenever I added a new post. This encourages more shares.
- Getting people on my mailing list and driving them back to my site twice a week by sharing all the latest posts.
- Putting apps in the Android app store and getting people to view my site via their mobiles.
- And more.
While I got to 600 search engines uniques a day after 5 months, I actually get more traffic than that if you include all my own promotion. What’s more, by doing my own promotion I can actually start driving traffic from the very beginning. This helps me stay motivated when I see people interacting with the site and sharing it, even if it is on a small scale initially. It shows me I’m putting out good quality content.
There are a lot of free guides online that show you how to promote your site via guest posting, social sites and the like. If you want my take on how to do things however, you can check out my course DRC Traffic Pro. In here I go deep into a load of good methods for promoting your website before you start getting Google traffic. I also look at strategies that will help you build a thriving community of visitors, even if you don’t want to rely on Google for traffic for your business.
So there you have it, a proven strategy to keyword research. Like I said, there are a load of ways to do keyword research. This is one I’ve used on more than one occasion, and know it works. If you follow the exact methods mentioned here and put it into practice, I’m sure it can work for you too.
After you’ve done the keyword research, be sure to get a good number of posts up and keep promoting your site. Both of these two things should be an ongoing process, as the more you do them both, the more your site will grow. Good luck.
Teach Mate Shaun.
Note: If you want a full on guide on how to promote your website and drive a load of traffic without Google, check out my much longer course DRC Traffic Pro. This covers getting traffic from social sites, guest posting, and more. It also looks at using mailing lists and membership sites to stabilize your income, and a lot more. Enjoy.