Internal Links – How To Use Them To Boost Search Engine Rankings

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Internal Link Building SEOAdding internal links on your website is an important part of your onsite SEO strategy (Opens in a new window). Today we’re going to be talking about why you should be linking your website internally, as well as showing you how to do just that.

While many people know about the importance of good quality external backlinks (And how they can help you rank well in search engines), not as many people know the importance of internal backlinks. Let me tell you now: They are just as important, as they can greatly reduce the amount of external links you need in order to rank well!

As with most search engine optimisation (SEO), it’s really not as difficult as people will have you think. If you follow this guide, you will get internal linking down no problem. We give examples of how often you should be linking your content internally, how exactly to do it, how often you should use certain keywords, and much more. First though, let’s look at exactly what internal linking is.

What Is Internal Linking?

Internal linking is the process of linking to pages on your website via other pages in your website. So all the links come from inside your site, and go to other pages on the same site.

Why Is Internal Linking So Important?

Many people don’t understand how important internal linking really is, and only focus on external linking. This is a big mistake, as many search engines are putting an increased emphasis on the how internal links benefit your site. They do a few main things:

  • Tell The Search Engines What Your Page Is About.
    One of the good things about internal linking, is that you get to use whatever anchor text you want. You don’t have to worry about if the anchor is too long or if you can use that wording, it’s on your site so you have complete control. If you’re targeting a keyword for a certain page, you can easily link to this page from others using that keyword as the anchor text. This tells search engines what that page is about without having to do any external linking.
  • Highlight Important Pages.
    Your website should have a structure. You will have some pages on your site that are top of the food chain so to speak, the pages where you want most of your visitors to go to. To show search engines that these are important pages, you should make a good amount of your internal links point to them. Search engines will then note these pages as being the most important on your site, and divert more traffic there once you’re a trusted site.
  • Strengthen Your Site.
    Good internal linking strengthens your site. Remember, even though it comes from inside your own site, a link is a link. The more links you have pointing at a page, the more important is seems to be. Therefore if the majority of your internal links point to a few pages, these pages will usually end up stronger then the rest. Your website will also grow faster in terms of search traffic, as it will be easier for your site to be crawled. In general, a good internal linking structure also leads to your site being trusted quicker then if there was no internal linking structure in place.
  • Show Users Related Content.
    Internal linking can also be beneficial to your readers and visitors. You may mention something in your article that they’d be interested in, but have only brushed over the topic as you’ve talked about it elsewhere on your site. If you have an internal link which leads to a page where you cover that topic in more detail, this will benefit your reader.
  • Passes Page Rank.
    If page rank (PR) is an important factor to you, then you’ll definitely want to to link your content internally. If you have a few PR pages on your website, linking to other areas of your website from them will spread your PR and give more pages PR. Many times I’ve linked internally from a couple of PR pages on my site, and at the next update more or less every page on my site now has PR!
    While this won’t do anything for the amount of extra search traffic you receive, it will help you charge a higher price for advertising if your site has a good page rank.

All in all, linking internally is an important part of your on-site SEO strategy.

How Much Should You Link Internally

How Much Should You Link InternallySo, how much should you link internally? In all honesty, there is no proven right or wrong answer. What I will tell you however, is you shouldn’t have too many internal link in the body of any page. I’ve seen some websites throw about 10 links to other pages in their articles. Whether or not this makes that much difference to the strength of your pages in search engines (I doubt it does), there is one thing for sure: It is rather confusing for your readers.


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