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This lesson is continues from Lesson 7 Part 1: Using Youtube To Drive Traffic Back To Your Website And Make Money.
How To Send People Back To Your Website From YouTube
While it’s good when people find our videos via the Youtube search engine, we still want to be able to send our video viewers back to our website. Yes having people subscribe to your Youtube channel is a good way for them to see your videos as they’re put up, but we also want to get them onto our mailing list so we can interact with them on a different level too. With this in mind, it’s important we create ways for our viewers to look into our brand further.
One of the most obvious ways to do this is to leave a link back to our website in the Youtube video description. Right at the top of the video description, add a url which you want people to go back to. This url will turn into a clickable link once you publish the video. Be sure to add a description of where the link will take them underneath if it isn’t clear, and let them know why they should click on your link.
Another option is to add captions, which are also known as annotations. These are click-able text and links that show up directly on top of your Youtube videos. Your average YouTube user can’t add these though, but there is a way around this. You can add these by taking part in Youtube Promoted Videos. This is free to do, although you will need to have a Youtube account and an Adwords account.
Note: If you’re signing up for a new Adwords account, make sure you do a Google search for ‘adwords free credits’ followed by your country. This will give you free advertising credits you can use if you want. This isn’t required, but is recommended.
You can see exactly how to create a Youtube Promoted Videos account and add free annotations by watching this video. Instead of me repeating everything he says, it’ll be better to just provide a link. You can also get more information about creating and editing annotations directly on Youtube.
One final option you can use if you’re embedding the Youtube video on your own website, is to use a third party service called LinkTube. This website allows you to add a button on your Youtube videos, and make it clickable. This link goes to wherever you want, and can display any text you want. There are three limitations with this though:
- This link will only be displayed when you embed the video on your website. If people watch it on Youtube it won’t be visible.
- You can’t change the size. LinkTube supplies only one size of video, so you can’t change the embedded dimensions.
- They show their own advertising. This can be gotten rid of by buying a pro plan with them, but this is expensive.
I’d still recommend using this option however if you’re not willing to create an Adwords account and sign up to Youtube Promoted Videos. If you are though, that is the better option.
Getting Your Videos Found In The Youtube Search Engine
Although using Youtube give us a lot of opportunities to get found in other ways (The video are great for encouraging social sharing, they can rank high in other search engines etc) essentially we want to also get our videos found in the Youtube search engine. This is a big part of our Youtube marketing strategy, so it’s important we do what we can to make this happen.
There are three main things we need to increase our chances of ranking for relevant search terms:
- Add a highly relevant video title (Keyworded and descriptive).
- Add a keyworded and interesting video description.
- Put keyworded tags that both describe your video and are similar to other popular video’s tags.
Thankfully, not everyone does these things, so doing them will help you rise above a lot of the competition.
You get the chance to do the next three things once you have added your video to Youtube, as they automatically prompt you to add these details once your video is uploaded. These details can also be edited whenever you want by going to ‘Video Manager’ when you are logged in, ‘Edit’ next to the video you want to change the details for, then ‘Info and Settings’ in the drop down menu.
So, let’s look at how we can each of these important factors right.
1. Getting Your YouTube Title Right
The first thing you need to do once your video is uploaded, is create a title that will do two things. Firstly, you want your title to include keywords which people will potentially search for. Secondly, you want to add some additional text that will get the searcher’s attention, and make them pick your video over the competition’s.
Ok, so choosing a keyword that people will search for. As I mentioned in the ‘A Strategy You Can Use For Easy YouTube Traffic’ section above, one option is to go for a load of long-tail traffic. By creating a load of videos with questions in the header, you will get a load of traffic and be sure to hit on at least a few videos that do very well in the searches.
If you go with this method, then you can simply put just the question in the header. As a lot of the questions you answer won’t have videos on Youtube already, you won’t encounter any competition. Because of this, you don’t have to put anything other then the question to stand out. Although you still could to beat off any future competition.
If you’re going for a more competitive keyword or question, you will want to add something additional. So for example, let’s saying you’re going for ‘How To Get A Boyfriend’ which is a competitive keyword. As well as the keyword, to make yourself stand out from the other videos, you may want to add something like ‘How To Get A Boyfriend In Under Two Weeks‘. Or ‘How To Get A Boyfriend That Will Adore You Always‘. This will give the impression your video does more then the videos simply entitled ‘How To Get A Boyfriend’, and make more people go directly to you.
2. Creating A Video Description That Will Help With Search Rankings
Next up, you will need to add a description of your video. In this description, you should not only tell people what your video is about (A brief overview, don’t tell them everything unless it’s necessary), but you should also include keywords in your description where you can. Don’t go ‘keyword stuffing’ so much that your video description doesn’t make sense or is uneasy to read, but add in a few here and there. This will help with your Youtube rankings and show you as a more relevant video for the given keywords.
3. Using Tags To Gain You More Traffic
The third main thing you can do to increase the visibility of your videos, is to add ‘tags’. Tags are basically keywords that people can potentially find you for. As Youtube can’t tell what your video is about by viewing it themselves (It is only a computer program after all), these tags will help them decide what is relevant and what your video will rank for.
As well as adding tags for the keywords you want to rank for, there is another way to use these tags. Let’s imagine there is another video in your niche that is doing well in terms of views and popularity. A handy tactic is to try and ‘piggy back’ off this person’s traffic, buy using pretty much the same tags as them. Copying their tags will help for two reasons:
- There is a good chance that combination works. While there’s a chance that the tags haven’t helped them at all and they get all their video views from outside of the Youtube search engine, there’s an even better chance that those tags just perform well and are ones worth targeting for getting traffic.
- By having the same (Or very similar) tags to another popular video, there’s a good chance that Youtube will suggest yours as a related video once someone finishes watching it. This will give your video the chance to get in front of more eyes, and hopefully a percentage will go on to view it too. This will depend on how high up it gets shown, and how interesting your thumbnail is.
In order to see other people’s tags, you simply go on to the page of the relevant Youtube video, and click on the ‘Show More’ button right under the video description. You will will then see a list of the video tags, the category the video has been listed in, and some other information about the video. Simply copy these tags and paste them into your tag box after you’ve uploaded your Youtube video.
A good idea is to see tags from a selection of popular Youtube videos on the same subject, and use a selection of the relevant ones that keep coming up. As well as these, you can add ones that are specifically relevant to your video so people can also find your video in it’s own right. The danger of using someone else’s tags 100% is that they might always appear ahead of you in Youtube’ search results. So use say 75% of theirs so you’re still relevant, then say 25% your own unique relevant tags. These percentage numbers are roughly what I’ve been using, and it’s worked fine for me. Feel free to test different percentages though to see what gives you the best results.
Note: A quick way to get some addition tag and video ideas, is to use the Youtube Keyword Tool. Using this tool, you can enter in a competitors video that does well, and the tool with give you a selection of keyword ideas they both use and that are related to them. This is not only great for getting more ideas for tags, but also for getting ideas of other videos to make.
Choosing A Video Thumbnail
As well as getting the option to fill in your description, title and tags, you will also get the option to pick which thumbnail people see when your video is listed alongside other video in Youtube. Youtube will create three, and give you the option to pick one.
You will want to pick the most striking one, and the one that reflects your video the best. You can’t unfortunately pick what part of your video Youtube takes these thumbnails from, but if you want to put the effort in, you could always make a note of what part of the video the thumbnail is taken at. Then go back to edit the video, and put a piece of footage or still there that you want people to see. Go back and re upload the video, and you should be given the option to use that thumbnail in your video (Providing you got the timing right).
There are videos out there that show you how to work out the timing of when Youtube will take the thumbnails, so instead of writing it out all again, you can view them here.
Note: If you are a Youtube Partner you get to pick a custom thumbnail, so you don’t have to worry about the timing. People only usually get accepted as a Youtube partner though if they’ve got a certain amount of videos and views. Having said that, there’s no harm in trying.
As well as the above options, Youtube also gives you advanced options which can change the way users interact with your page. Some of these options include:
- Whether you want the comments section to be on or off. I pick yes so people can interact with the videos.
- Whether you need to manually approve comments before they are put up. I personally do approve them manually, so can make sure nothing negative is being said on my videos.
- Whether people are allowed to rate your video or not. I choose yes, as if you create a good video people will ‘like’ it and provide good social proof. There will always be a few people who click ‘don’t like’, but as long as the majority are positive that’s all that matters.
- The video location. You can mention where in the world the video was recorded it it is relevant.
- And more.
These options can be found by going to the ‘Video Manager’ link which you will see in your drop down menu when you are logged in. You can also edit your video title, description and tags here, as well as change other things about your video.
Increasing The Visibility Of Your YouTube Videos
While the direct traffic we’ll be getting from both YouTube’s own search engine and our videos ranking in Google will bring in a good portion of our traffic, we don’t want to stop there. We want to promote our videos elsewhere too, so our overall visibility increases. Here are some other places you can put your videos to gain more views.
Embed Your Videos Into Your Own Website
This is one of the best things you can do to increase visibility to your video. Not only does it give your current community a chance to see your video, but it also helps strengthen your video’s position in search engines. On top of that, it allows your video to be seen as relevant to your niche as you’re linking to it from a relevant website.
As well as creating a different post for each video you do, a good idea is to also link all the videos on your website to one single place. So for example, maybe you could create a button in your nav bar called ‘Videos’, and in there either have all your videos embedded on one page, or link to all the post which have videos in it. This will make it easy for someone who is interested in visual media to see everything straight away, rather then scrolling through all your posts before they find them.
To embed your video, you first need to get your video’s code. To do this, go onto the page of the video you want to embed, and click on the ‘Share’ button right below the video. A new section will appear below with a variety of ways to share the video. Click on the ‘Embed’ button and another new section will appear with a load of highlighted text. Right click then save that code, then go on to paste it into the HTML section on your website.
Tip: If you want to change the size your video appears on your website, this is easily achievable. After you’ve pasted the link, look at the top of the code, and look for the part that says ‘width=”560″ height=”315″‘. These numbers represent the width and the height of the video player in pixels. The starting width and height may be different for your video, but still look for the same string without those numbers. You can change these number to whatever you want, but be sure to make a note of the original numbers in case you ever want to return to the default dimensions.
Share Your Videos On Social Networking Sites
As well embedding your YouTube video on your site, you should also share your videos on any social networking sites you have. Facebook is especially good at allowing you to share video, as it actually shows users a still of the video, and allows them to play it just by clicking the image.
Videos are one of those things that get shared a lot. They are visually pleasing, so they can often grab people’s attention over a straight text post. It also requires less effort for people to consume this kind of post, so the social type are much more likely to give it their attention and share it if they find it interesting.
Sharing your video link on social networking sites will give it more exposure, allowing more people to potentially find it.
Promote Your Videos In Other Ways
If you want to make your YouTube videos a major part of your promotion, you can actually use the other traffic generation methods given in this course to get you more views. While I would recommend you still mainly drive traffic to your own website (Where you can get them on your list then send them to posts on your website where YouTube videos are embedded), if you prefer to send them straight to your videos that’s an option.
Youtube promotion is very powerful, yet largely overlooked by many marketers. It is possible to use keywords to help your videos get found, and doesn’t require anywhere near as much promotion as Google to get your videos ranking well.
Videos draws in a different type of audience then text based articles. Because of this, by providing YouTube videos, you’re reaching a crowd that you wouldn’t have reached otherwise.
Whether you’ll willing to put your face on camera or not, you can put together a successful video marketing campaign. If you haven’t already, create a few videos using the methods given above, and see how they do for you.
What To Do Now
Here is what you should do between now and next lesson. If you don’t have the time, that’s fine. Do as much as you can, and do the rest when the time is there:
- Decide What You’re Going To Make A Video About.
So, what is your video going to be about? As I’ve mentioned, how to guides and answering questions can work a treat. They’re usually pretty straight forward to make, as you simply have to address the issue at hand on camera.
If not a how to video, is it going to be an entertaining one? A funny video? A news piece? You talking about a subject? Whatever the case, make sure it’s directly related to your niche.
- Decide How You’re Going To Make The Video, And Get The Equipment.
How are you going to record your video? Are you going to use a camcorder and record yourself? Are you going to do a screen capture video and talk over it? Look at the options in the above ‘How To Create Your Videos’ section and decide. Bare in mind you can always use a selection of different kinds of recording methods within each video.
Once you have decided which method you’re going to use, get the equipment you need to make it happen.
- Plan Your First Video, Rehearse And Record.
Now that you know your video subject and have the means to record it, the next step is to plan exactly what you are going to do and say in this video. Once you have planned it out, the next step is to practice it. This can be with a camera if you want, or without one. It may take a few goes to get comfortable in front of the camera initially, but keep going over it enough and it should become second nature to you after a while.
Note: It will take some people longer then others to be comfortable enough to record, but keep practicing until it happens for you.
Once you are comfortable you know what to do, record the video.
- Upload Your Video And Make It Easily Findable.
Once your video is completed, the next stage is to upload it to Youtube. You should add a keyworded title (Also including extra words to make it sound exciting), a keyworded and descriptive description, and relevant keyworded tags. You should also edit the video’s setting as you see fit, and select the best thumbnail available. You should also make sure you add a link going back to your site so that people can easily follow it back.
- Promote Your Video.
While some videos will do well simply by you uploading them, that doesn’t mean that you shouldn’t do your own promotion for them as well. The more eyes you get on your videos, the more social proof your video will have (Higher video views will make people most likely think it’s something worth watching). You also want to get your video out there as much as possible so people can consume your content in a different way. While we want these videos to get us a new stream of traffic via the Youtube search engine, we also want to provide good quality content for our existing community.
- Rinse And Repeat.
Do at least a few videos so you can see the real potential of Youtube. You may initially want to do a few different types of videos to see which one works best in your niche. Once you have found a style you are comfortable with and that does well, create more videos in that format.
What’s Happening In The Next Lesson
Next lesson, we’ll be looking at another traffic generation strategy: Twitter marketing! Twitter is one of the easiest social networking sites to get up and running with, and is great tool for both driving traffic and communicating with fans. We’ll look at how to use this tool most effectively, and how it’ll fit into your overall marketing campaign. I’ll see you then.