One of the hot topics in the world of internet marketing is how to build a list. We all know that having a big responsive list allows you to make a lot of money, but a lot of people are still unsure of how to best go about building a list.
Before we go any further, please note that you will need email marketing software such as Aweber (The industry standard for email marketing) in order to put these tips into practice build your list.
List building is the process of gaining people’s contact details (In this case their email address) so you can contact them in future and either sell or promote to them. While it is easy to explain what it means to build a list, it takes a bit longer to explain how to build a list as fast and effectively as possible. Fear not however, as I have written a complete guide on this process. I will be sharing it over three parts on this website, so stay tuned for the updates.
Using the below tips will make building a list a lot easier, and allow you to gain a lot more subscribers with the same amount of traffic. Please bookmark this article to refer back to, and share it around if you like it.
How To Build A List – Opt In Form Placement
If you are building a list, one of the most important things you need to think about it the placement of the opt in form on your website. Your opt in form is what you use to collect people’s email addresses. You can also collect their name, their telephone number, and any other details you like from them. Remember though, people are more likely to fill in short forms. Because of this, it may be best to keep the amount of data collection to a minimum at this stage.
When it comes to the placement of your optin form, there’s one thing you need to remember: If it’s not easy for people to see your opt in form, then they aren’t going to subscribe. So where should you put your form in order to gain the most opt ins?
Well, firstly it’s a good idea to put your opt in form above the fold. One of the best places to put your form is in the top right hand side of the website, as this is where a lot of people’s eyes travel to once they are on your website.
If you wanted to include additional opt in forms, two good places are:
- At the bottom of your articles. If people finish reading your article, they must have some interest in what you have to say. Tell them they can get more of the same by subscribing.
- In your website’s header. Once again this is above the fold, and a place that is easy to notice.
The more people see your opt in form, the more subscribers you will get. Having said that, try and stick to one or two email collection points, and use the other space for other things.
List Building – Use A Free Gift To Increase Subscribers
If you want to gain as many mailing list subscribers as possible, one of the best things you can do is offer a free gift to anyone who signs up. I’m sure you’ve seen websites offering a free ebook or video if you enter your name and email address, well this is what you should do. If you offer the right type of gift (The right type of gift will depend on what your website is all about) you are nearly always going to get more subscribers then if you simply put up an opt in form with no incentive.
There are two main reasons why this works so well:
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