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Wow, it’s the final lesson already? You know what they say, times flies when you’re having fun. 🙂
In this final lesson, I want to look at some other alternative ways to increase your traffic without the use of Google search. Each idea won’t be as much of a full on guide like the other lesson have been, but more a suggestion for alternative traffic methods you can use with some handy tips thrown in for good measure.
All of the below listed methods are ones that I either use, am experimenting with now and see potential in it, or I know someone personally who is seeing great results with. In other words, they are traffic strategies which could be worth you trying out.
I may write a full guide on some of these things in future as I become fully knowledgeable with them, so make sure you stay signed up to the list to be informed if I ever do. You will get this information for free of course, seeing that you have already fully paid for the course.
Ok, so here are some final ways you can ensure you are less reliant on Google to bring you traffic. Enjoy.
Aims Of This Lesson
- Gaining Traffic.
This lesson will help you gain traffic to your website without the use of Google.
Facebook (Done By Me)
Ok, so I know some of you are going to be wondering why I didn’t include a lesson on Facebook in this course. I mean, it is the biggest social networking site ever right? Well, there are a few reasons for this.
First of all, Facebook takes a lot more work then the other traffic generation strategies I have mentioned. While it can be a great tool for creating repeat traffic when you have already got a community in place, it’s not generally great at creating new fans out of the blue. It’s because of this that I suggest you only really focus on Facebook marketing once you have already mastered other traffic generation tools, and have a decent sized community. Once you have this in place, forward your community to your Facebook Page.
When you’re using Facebook for your business, you should use a Facebook Page. Pages are where you showcase your brand off to the world. Unlike your private Facebook profile, things that are put on your Facebook Page are viewable to everyone.
How We’re Going To Use Facebook Pages
There are two main ways we’re going to use our Facebook Page. Firstly, we’re going to use it as a platform to allow your community to interact with each other. This can be used as an alternative to a forum, or in conjunction with it. Here your fans will be able to keep updated with what’s new with you, and also be able to communicate with each other.
Another way we’re going to use Facebook is to drive existing community members back to our website. As a means to drive repeat traffic to your website, Facebook is up there with the best of them. While I have personally found my mailing list does the best job at directing my traffic where I want them, Facebook also does a great job of doing this one the community is up and running and is used to interacting with your page.
The good thing about Facebook once you have a community already on your Facebook Page and interacting with you, is the whole viral side of things. Whenever someone comments on your wall or shares your photo etc, unless they choose the option not to, their activity is shown up on their wall. This means that all their friends will see that they have interacted with your page, and some may go on to check out your page for themselves.
While this doesn’t help much when no one is interacting with your page, once you have people regularly interacting and leaving comments etc, a lot of promotional work will be done for you simply by people remaining active on your Facebook Page. This is why creating a community is so important, and how you can get people to go on and check out your website.
When Should You Create Your Facebook Page
First of all, you can create a Facebook Page using this link.
While it’s a good idea to work on generating traffic from forums / Youtube etc before you go on to trying to actively increase your Facebook community, there’s no harm in setting up a Facebook Page and linking to it on your site to build up followers along the way. You should also schedule a post or so a day to keep the fans interested, but doing more then this isn’t necessary until you’re ready to take Facebook marketing to the next level. More on interacting with your Facebook Page in a bit.
Choosing Your Facebook Page Name
When you create your Facebook Page, one thing you’ll need to think about is your company name. The reason I say this is because you will need to pick either one of three options:
- Your brand name.
- A keyword.
- A combination of the above.
All of these choices have their benefits, depending on what you want to achieve.
If you want to build up your Facebook fan numbers on autopilot while you focus your efforts elsewhere, then you should go for a keyword. If you use a high traffic keyword or a decent traffic keyword with low competition (As in no one else uses the keyword in their Facebook Page title exactly) then you could have people finding your page simply through searching for it via the Facebook search engine. Your Facebook Page may even rank in Google for that keyword too. Doing this will mean you will get visitors and people liking your page without you doing much at all. All you will need to do initially is fill up the page with some content. You should also add some new content every now and then to encourage Facebook to keep recommending you to it’s searchers.
The other option is to use your brand name as your Facebook Page name. This has one obvious benefit; it’s clearly the official Facebook Page for your brand. On the downside though, you won’t get any followers by people randomly searching Facebook like you would if you used a keyword.
A third option is to use a combination of both a keyword and your brand name. An example of this is:
“How To Build A List With List Builder Pro”
This will give you the best of both worlds. You will get found by search engines when people are searching for the keyword (Notice the keyword ‘How To Build A List ‘is put first so your page is being seen as more relevant for the keyword) but you’re still making your page personal with your own brand name (In this case ‘List Builder Pro’) after.
Word Of Warning: Be careful with the name you pick though. Once you choose it, it’s hard to change it back. Facebook requires you to request a company name change, and they won’t do it unless you provide an official document with the name change on it. This of course won’t be possible if you run an online business and don’t receive utility bills, so to avoid this hassle, make sure you pick the right name the first time around.
How To Effectively Communicate With Your Facebook Fans
So there’s no point in having a Facebook Page if you’re not going to communicate with your fans regularly. You see, the whole viral effect happens when people are interacting with you. If you don’t interact with your Facebook followers, people won’t interact with you. And you won’t reach as many people as you could.
With that said, you should post something new on your page at least once a day. Some things you can post include:
- New Blog Posts.
An obvious things to do is share your new blog posts on your Facebook wall. When you do this, be sure not to just post your link, the automatically generated text and nothing else. You should add a personal comment as well that is exclusive to your Facebook fans. Maybe ask them a question about the post, or tell them why the post came about. Just something extra that will make people want to see your posts via your Facebook Page rather then say your RSS feed.
- Old Blog Posts.
If you haven’t shared an older post on Facebook yet but it’s still relevant today, then you can go ahead and post this too. It might not have been seen by a good amount of your Facebook followers, so regardless of when it was first written, many of them may still find it useful. Be sure to write something personal about the blog post like you would with new blog posts. You may even want to dub them ‘classic guides’ to increase the amount of people you get interested in it.
- Questions For Your Followers.
As we want our Facebook followers to be interactive with us to improve our reach, we have to do more then just posting blog posts. One of the best things you can do to increase interactivity on your page is to ask your followers questions. So if you’re in the music niche for example, you can ask your followers what their favorite type of music is and why. Or if they’re musicians, what made their favorite gig their favorite gig. Ask at least a couple of questions a week where possible to keep the conversation flowing.
- Motivational Comments.
Everyone needs a little motivation sometimes, and you should be one of the people to give it to them. If people go on your page and walk away feeling better about a situation and inspired, this is a good thing. And most likely, they’re going to visit your page again in future to get more of the same.
You can either post your own motivational words, or you can quote other relevant motivational sayings. Just be sure to credit the right person if you use someone else’s quote.
- Interesting Facts.
If you have any interesting facts related to your niche, this is another thing you can post on your Facebook Page for your followers. This can be facts that you know of and want to express yourself, or you can use quotes from other people. Interesting facts do tend to be received well, and often keep your followers interactive and looking forward to what you’re going to reveal next.
- Interesting Media.
If you’re in a niche that deals with a lot of media, why not post up interesting pictures or video directly onto your Facebook Page? Media items are highly shared on Facebook, as they match the end aim of most of the users. Most Facebook users are looking for entertainment of some sort, and providing them with fresh media usually does the job of entertaining just fine.
- Non Niche Related Comments.
Here and there, you may also want to drop in personal non niche related bits of information. This helps your page look that bit more personal, and helps people get to know you as a person. This will increase people’s brand loyalty to you, as they’ll be able to see that you’re a real person behind the computer.
You don’t have to go overboard with being personal, as sharing too much information online isn’t a good idea. But say you have a birthday or have a baby, let people know! You may have seen something interesting you thought was funny, maybe share that with your followers too. Don’t however share your address or phone number etc, as giving out those details can cause a lot of unwanted attention.
You shouldn’t go overboard with your personal information and comments, but doing so say once a week is a good idea.
You may want to post a different one of these above ideas each day (There are seven ideas after all) or you could just post what you want when you want. The main thing is that you keep interactive, as the more people interact with your on Facebook, the more exposure you will get.
Blogroll Links (Done By Me)
Blogrolls are a list of links you put on your website, those links pointing to other blogs that you find interesting. Your blogroll is usually placed in your sidebar. People often see these lists, and go on to follow links to other site in the same niche they’re interested in.
But why would you do this? Well, so other people add you to their blogroll mainly. You want people to visit other sites in your niche, look at their blog roll, and go on to find out about your site as well.
If you’re in a niche where a fair amount of other good sites are using blogroll links, it could be a good idea for you to use them too. Before you do though, let’s look at the good and bad points for potentially incorporating these type of links on your site:
Blogrolls, The Good
While sometimes people will add you to their blogroll without you asking them to, often blogroll links are swapped. By having your blogroll link on someone else’s high traffic site, this can send you a decent amount of traffic each month. Having your link on a few such sites can send you a very noticeable slice of the other people’s traffic. This is especially handy if you don’t already get a lot of traffic but have good quality content. It will make it more likely people will want to swap blog links with a quality site, and it’ll also be easier to keep the people following you once they’re on your site.
Blogrolls, The Bad
The downside with blogroll links however, is you will also get a lot of your readers leaving your site via these links in your sidebar. In the same way people will come off other people’s sites to visit you, they will leave your site to visit others. If however you’re both linking to each other, things should generally even themselves out.
Overall, blogroll links are worth doing. Often when people leave your site to look at one in your blogroll, it’s not like they’re never going to visit your site again. They just want more fresh reading, so they check out some other sites. They would’ve done this anyway, so you may as well direct people where you want them to go (To friends in your niche who will be sending other people back to you).
Being The Best Blog On The Blogroll
As you will be sending people away from your site and people will be sending them to your site, it’s important your website is one of the best in your niche. In fact, you want to have the best site in your niche! You want people to visit your site once, and see the quality of the information you provide. You want to make them sign up to your newsletter or bookmark your site, so no matter who’s site they click on and go to next, they will always return to yours as you provide so much value.
If your site isn’t very good and you only do the bare minimum to keep it running, people will notice this. They will stop visiting your site, and you’ll probably find it hard to get blogroll links in the first place. So make sure your site is a good one.
Where To Put Your Blogroll Section
Ok, so where is the best place to put your blogroll section? Well they usually go in the sidebar as standard, but where about it should go in the sidebar is also important. You should put it near the bottom, but not directly at the bottom. I’ve seen people put it at the top of their sidebar, but that’s not a good idea as you want your visitors to interact with your content first and foremost.
While people will leave via these links and you want that to happen so the other sites will see it’s worth keeping the blogroll link swap with you, you want your visitor to do a lot more on your site before they do that!
The top of the sidebar is a place that will nearly always get seen. Not surprising then that you will want to put something there that will make people take action and become more deeply involved in your brand. The obvious and probably best choice is an optin form, although you can also add links to your social sites or products.
As for your blogroll, you want people to do this last. You don’t want to make it too visible or above the fold, so put it below all the other more important things in your sidebar. If it’s near the bottom, people will still get to see it as they look around your site. You will have given them the chance to interact with you in other ways first though, and will gain a lot more followers by doing this.
You shouldn’t put it directly at the bottom of your sidebar however, you should put it as the second to last item. At the very bottom, you should include either another sign up form, a link to your product or the like. We do this because we don’t want this being the last thing people see. Some website visitors finish an article you write, then just look for the nearest interesting thing to click to continue their learning or entertainment. If your blogroll link is at the bottom of your page, then there’s a good chance that they’ll leave via it. You want instead to give people another option, and another chance to get involved with something you have more control over.
So put your blogroll section as the second to last item in your sidebar. Don’t make them the last, as they can be quite big and won’t give people anything else to click in your sidebar without scrolling up.
While you may agree to a blogroll swap with someone and they may put your link up, there’s not much to stop them from taking it down at any point and not warning you that they are doing so. Because of this, it’s good to go through your blogroll links once a week, and deleting anyone that is no longer linking back to you. This will keep your roll not too big, and also make sure you’re not still benefiting anyone when they have decided not to help you anymore.
This lesson is continued in Lesson 13 Part 2: More Ways To Get Traffic Without Google.