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This lesson is continued from Training 1 Part 1: Advanced Web Traffic Course.
The Importance Of Diversification
I want to talk a bit about the importance of diversification. Diversification with the number of websites you’re working on, and diversification in terms of the methods you use to gain traffic to these sites.
Diversifying Your Websites
If you’ve been internet marketing for a while, there is a good chance you’ve already got more then one website under your belt. If you’re new to this whole ‘make money online’ thing, you may not have any. Either way, my advice remains the same:
You want to have more then one website so you can see which one takes off the best, but you don’t want so many that your time gets spread too thinly between each of them.
If you’re new to making money online, I suggest you start out by creating two website if you can. There are a few reasons for this:
- It’ll Give You More Chance Of Succeeding.
It’s not always possible to know what niches you’ll do well in online. While some niches are clearly popular and have a lot of money to be made, you can bet your bottom dollar that there’s a lot of competition in these markets, and it could be hard to get your slice of the cake. Having said that, if you give yourself enough of a unique selling point, you could find you start to do well in a competitive niche reasonably quickly. But, that’s not guaranteed.
The alternative is to go into a market with a lesser amount of competition, but often also one where you’re not sure if there’s potential to make much money.
Either way you’ll have barriers in your way, and you won’t know how much money you can make from these sites without trying them out. They may work out for you, they may not. But if you work on more then one site at the same time (I.E. Two), your chances of success have just doubled. One site may take off a lot faster then the other, and show you things that can work which you could also apply to the other site.
Despite this ‘double your sites = double your chance of success’ theory, I don’t suggest you try and pump out even more sites to multiply your chances. Managing more then two sites will be very time consuming, often meaning your won’t be able to dedicate enough time to making each site a success. And the longer it takes to see results, the easier it is to get demotivated and quit. So stick with two sites for at least a few months, and see how it goes from there.
If you already have a lot of small sites but none of them are really taking off, maybe consider just working on one or two of your favorites which you think has potential to do well. You can focus on these ones and build up an audience from there.
- It’ll Give You The Chance To See What You Enjoy Writing About.
It’s easy to start a site up, be excited about it and how much money you can make, but get demotivated when you have to write about the same subject month after month after month. But you’ve been working on this site for a few months now, you don’t want to leave that site and start again from scratch, right?
This is one of the reasons I suggest working on two sites to start with. You will be able to see which one you enjoy working on more, and if you really grow to despise one of the subjects and don’t want to work on it anymore, you could always sell the site to someone who has a bigger interest in that topic.
- It Keeps Your ‘Work’ From Getting Repetitive.
Let’s say you have two ideas for websites: Training race dogs (You have your own and are pretty knowledgeable on the subject) and saving money (You’re a cheapskate and have some tips to provide to others :)). Working on both of these sites will simultaneously will allow you to switch up your subject matter, and mean you’re haven’t got your head in one niche all the time. Writing about the same subject all the time can get boring, and also demotivating if you’re putting your heart in but not initially getting much in return. So having sites on two different topics can help keep your work from getting boring and samey.
Diversifying Your Traffic Sources
Although this course was put together to get people relying less on Google traffic then they already are, it’s too easy to go from relying strictly on Google traffic, to relying strictly on another type of traffic instead. The thing is, in the same way Google can take away your traffic at will, so could other traffic providers.
Let’s say you build up a really big Twitter following using the methods we mention, and use it to send you a load of people every day. At this point it would be easy to stop focusing on other traffic generation, and instead put all your time and effort into Twitter.
But what happens then if your Twitter account gets banned? Or Twitter suddenly becomes unpopular?
Same with Facebook, what if that goes down one day? Or your Youtube videos stop ranking?
While this course is advertised as making your business Google Proof, the aim in fact is to stop you being too reliant on any one source of traffic. You instead want to instead ‘hedge your bets’ so to speak. By this, I mean I want your business to stay fully functional if any one of your traffic sources go down. By using a few (If not all) of the methods stated in this guide, this is an achievable goal.
A Word About Becoming The Authority
While everything I teach in this course will help you become the authority in your niche, it’s very important you are humble with that status. Yes you want to be the first name people think about when they think of your industry, but you don’t want to come across big headed or boastful when you do reach that stage.
Relationship marketing is very important to maximize the results from many of these strategies. You want to appear like the person with the knowledge, but you want to seem down to earth enough so that people feel like they’re your friend more then anything else.
The thing is, people like to help their friends out. They want to feel like they’re part of something, and that they have a real say in how far your success goes. Because of this, they will be more likely to spread the word about you, and share your content and information about your services on their own accord.
If on the other hand if you’ve a arrogant ‘I’m the best, all the rest of my competition are rubbish’ type of things going on, you aren’t going to be very appealing to a lot of people. In fact, you will turn a lot of people off of reading your website. It’ll also make people less likely to support you, and you may even get some people trying to bring you down.
Yes there will always be the exceptions to this rule, but it generally holds true.
So portray a knowledgeable, helpful and personal side to yourself, but don’t let the authority go to your head. It’ll likely do more harm then good in the long run.
Thinking About Possible Future Products (Monetization)
I know some other marketers give the advice that you shouldn’t think of many money when you first launch a site, that you should instead create it for the love of things. I don’t agree with this. I feel it’s important that you have at least a rough idea of how you can potentially make money from any site you start up.
Knowing how you could potentially monetize a site could help you decide what kind of site you’re going to do. Let’s say for example there are two different sites you could potentially make. Both seem equally interesting, and both are niches you’d happily be involved in. At this stage, to help you decide which one you’re going to go with, it’s a good idea to look at the site’s earning potential.
Which one do you have more product ideas for? Which one has an audience which are used to buying things? Which one has the best good quality affiliate products to promote while you create your own product?
These are all things you should think about when creating your site, and should to an extent help you decide what type of site to create.
Even if you’ve already set up a site and it doesn’t seem like the highest paying niche, that’s still OK. I am a firm believer that most types of sites can be monetized in one way or another, as long as they cover the niche completely enough and have room for growth. You simply need to find out what monetization method works best for you. This will often be through creating your own product, but could also be displaying CPA offers, displaying PPC adverts, selling banner adds, selling affiliate products (If there are affiliate products you should also look into creating your own product if you can), lead generation, selling your services, or anything else that will suit your particular niche.
As long as both sites you work on are something you produce top quality content for, it’s just a case of getting the traffic (Which we’ll show you how to do throughout this course), giving people what they want, then converting people into buyers and action takers.
You don’t have to set your money making method in stone however, as things can change. As you get to know your audience better, you will have a better understanding of what their wants and needs are. Communicate with your audience, find out what it is they really want, and offer it to them.
When it comes to adding adverts and products on your site, it’s ok to do so from the beginning. Just make sure you’re not over powering with the adverts, and that the majority of each web page has good quality content for your visitors. People can often see when websites are ONLY there to make money, and often won’t come back for regular views.
So monetize your site from the start if you so choose, but make sure you still provide value to the reader.
A Quick Note About Affiliate Links
When creating or working on your website, it’s important you don’t add too many affiliate links to each of your pages. If you’ve got a load of the same affiliate links on each page and adverts galore, your website will look spammy, and people will start to question how genuine your product recommendations are. Not only will this turn your visitors off and mean a percentage of them will never return, but as a side effect it will also mean you’ll get lower search engine rankings. Fair enough our main aim isn’t search traffic, but if we can get it as a by-product from good marketing practices, why wouldn’t we do so?
Too much advertising won’t help our site in any way. As well as the above pitfalls, having multiple different adverts on a page will lead to lower conversion rates, as people will be unsure of what to do first. Often when it isn’t clear what course of action to take, people don’t take any actions. So have one or maximum two affiliate links on a page which leads to them taking the same action either way. And be clear what action it is you want them to take.
Finally, I just wanted to clear one thing up. It’s a popular myth that you need lots of affiliate links on each page to increase the chances that someone buys something. The more ‘buy’ links people see, the more likely they’ll go on to buy right? Wrong!
Think about it, how many ‘buy’ buttons does Amazon have on each of their pages? Do they have a load of buy now buttons scattered all around each sales page? No, they have ONE buy now button on each of their product pages. And they’re the biggest online retailer in the world!!
The key is to keep people on your site, i.e. Not giving them loads of ways to leave. Let them keep going around and around until they take the action you require, or come off your website. And as long as you’ve entertained them with your good quality content, they’ll return and go through the same process again. This will give you another chance of a sale.
Making It Easy To Share Your Content
As a general rule, you should put social sharing buttons on you website. Social sharing buttons are buttons that make it easy for people to share your content without leaving your website.
These buttons are good for a few reasons:
- They Help Get Your Article Out There.
An obvious one this, but every time people share your article, your article is appearing in front of new people. If someone shares it on their wall and they have 150 friends, that’s 150 potential new eyes on your article. Of course, only a percentage of those people will probably go on to check out your article. But even if only 3 people check it out and go on to share it with their 150 friends, the cycle of sharing will continue. And that’s more visibility for your brand and article without you doing any extra marketing.
- They Provide Social Proof.
Social share buttons often give you the option of turning on ‘share counters’. These share counters display how many times your article has been shared on each social media platform, and appears right next to the relevant share button. Although you can turn these numbers off, my advice is that you turn them on. The reason for this is that even a few shares can provide proof that people do visit your site and like it. It can also encourage others to share it around as well.
As humans we often have a “If other people are saying it’s good, it must be” type mentality, so take advantage of this and provide your visitors with social proof. In order to give your numbers a head start, share your articles around on your own Facebook and Twitter pages. You can also post them to other related Facebook pages, and mention people while sharing your link around so they definitely see it.
- They Act As A Reminder To Share.
Some times, your visitors will really like your article, but it wouldn’t occur to them to share it. This is a missed opportunity, as some of them would if they had thought about it.
This is why social share buttons are useful. Just by being there, they remind people they have the chance to easily share what they’ve just read with their friends. Use this with a call to action – E.G . “Please share this article if you found it useful”, and you’ll increase the likelihood of a share.
- Bonus: They Help Boost Your Site’s SEO Strength.
Strictly as a bonus, having more people share your site on social networks can help your website rank better in search engines. Social links are becoming more important then ever, and can actually help you move up in the search rankings. Therefore the more people you can get to share your articles around, the more search engines will naturally favor you.
If your website is built on WordPress, there are a number of plugins that allow you to add these social share buttons. Some of them include:
You can find more social sharing plugins either in the WordPress plugins marketplace, or by doing a google search.
If you’re not on WordPress, simply search for ‘Facebook share button’, ‘Twitter follow button’, and similar for any other share buttons you want. The first search result will usually provide you with a page where you can create them, and from there you can copy and paste the code into your site.
These buttons are easy to set up, but can make a huge difference to the amount of people who go on to share your content. So put them up for an easy way to encourage more shares.
Only Ever Promote In Related Niches
Ok, one final thing before I go. Whenever you’re promoting your website with the strategies I’ll be mentioning, you should ALWAYS promote your site on other platforms related to your own niche.
While this may sound like common sense to some of you, it won’t be to everyone.
Remember, as we’re not relying on Google to get traffic to our site, it makes sense for us to only promote our websites in places where out target audience will be. We will be relying a lot on people clicking back on links leading to your site, so you want these people to click and see something they’ll actually be interested in.
No longer will you be getting links just for the sake of building links. Any links will have genuine marketing purposes, and bring real visitors in contact with your brand. Due to this, there’s no point being in one niche and promoting your website on a site in a totally different one.
Let’s say you have a website on fruit picking. Would it make sense to promote your site on another site about suitcases? Would people looking into suitcases at that precise moment be interested in looking more into your fruit picking site? Erm, no. They wouldn’t. You will just have wasted time promoting on that site, only for a trickle of unrelated traffic. If they traffic is unrelated, they are untargeted. If they are untargeted, you won’t be able to make any sales or build up long-term visitors.
While some may argue that these people may also like fruit as we’re all human, that’s not the point here. People generally search for different interests at different times, and it’s always better to get someone’s attention when they already have what you’re offering in mind. They’ll be much more likely to buy into what you’re offering, and will help your conversion rates go up a lot.
Another side effect of promoting your website on sites in related niches, is that Google will see you as more relevant in that niche. Any links you naturally gain will be worth a lot more then links from unrelated websites.
Lesson continued in Lesson 1 Part 3: The DRC Traffic Pro Method Layout.