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Hi, and congratulations on joining DRC Traffic Pro; a course which is going to help you become less reliant on the search giant Google, and sustain your income levels through alternative means of traffic generation and retention strategies.
You have made the right choice wanting to diversify your traffic sources. Having everything you’ve worked hard for come crumbling down overnight is a heart crushing feeling, and one that I hope most of you will never have to experience.
Unfortunately, I’ve experienced this. Google took back the traffic they were sending to five of my main money pages, and within seconds, ZIP, my income was cut in half! Just like that.
A few days of anger and confusion followed. What did I do wrong? How was I going to get this traffic back? Did I still want to rely on Google when they have so much say over my income? No, I didn’t think I did.
After my head cleared, I decided to never allow myself to be messed around like that again. I went on to look into other ways to stabilize both my traffic levels and income, and found what I was looking for. The resulting information is all laid out in this course!
I’m not telling you what I teach is the only way to run a successful online business, but what I share is certainly what has worked well for me. I believe it can also work for you.
I’ve personally had success with all of the methods given in this course. Having said that, I don’t use all of the strategies I share on all of my websites. So with one project I may create a membership site, then use a pre-existing list I’ve built and Twitter to drive traffic to it. In another project, I may make a Kindle ebook to promote a site, and to bring in an additional income through book sales. I’d then direct that Kindle traffic to a mailing list squeeze page, and promote this ebook via forum marketing and guest posts.
You can use as many or as few of these marketing methods I’ll be giving to you. The more you use, the more potential traffic you’ll be able to drive to your website. Having said this, make sure you don’t overwhelm yourself with the workload. You may want to work on and master one method before you move on to the next, and this is completely understandable. Otherwise, you can try each of the methods on a weekly basis.
All of the strategies I give work, but some may work better then others in selected niches. It’d be impossible for me to try all of these strategies in every niche, so it’s up to you to see which methods work best in the niche you’re in. All of them have a chance of potentially doing well for you, as none use any niche specific tools or websites.
Ok, so a bit more about DRC Traffic Pro. This course is divided mainly into two main groups:
- Gaining Traffic.
Methods that will help you drive traffic to your websites without Google search engine traffic.
- Income And Traffic Retention.
Strategies you can use to help you retain your income and / or traffic more effectively.
Today however, we’re going to look at a few key things that will help make this whole process a lot easier. In all honesty, the mentality that a lot of internet marketers currently have will actually stop them from building a profitable and sustainable online income.
What’s often taught is to build links as fast and as easily as possible, and to have an affiliate offer or PPC ads on the page you’re building these links to. Make sure your affiliate link or advertising is right at the top of the page and a few times in the text body, then watch the money pour in as those links you’ve built get you to the top of the search engines.
Links, clicks. Links, clicks. Rinse and repeat.
Now I won’t lie, for a long time this method of making money online did work. In fact, it’s still working for some people today. Having said that though, most people who have relied on search engine traffic when using these type of methods, have seen their websites go from page one for their chosen keywords, to the back of the search results. Their income also disappeared once their rankings went.
In other words; these method don’t work any more. And even if you’ve still got sites like this that rank, they probably won’t be around for much longer!
While you will of course want to make money from your online ventures, it is important to remember one thing:
If your website doesn’t provide any real benefit to people, it most likely won’t be a long term money maker.
I don’t know about you, but I personally don’t want to have work on and replace a dying income source every few months! It’d be much easier to just set up one or two projects that can stand the test of time, right?
Now I’m not going to lie and say it’s not possible to make money with rubbish websites that are of no real use at all. There are still ways to game Google, and there most likely always will be. But why would you want to make a website like this when you can make a good quality site and make a lot more money in the long run? When you could make a site that wouldn’t have to rely on Google mistaking your website for something worth sharing?
The methods used in this course rely heavily on you creating a good quality website that people will actually benefit from if they read your information. If you can draw people in because you’ve genuinely got something interesting to offer, you’ll find that people will spread the word about you, multiplying your marketing efforts greatly.
We provide you with the strategies that will kick start your traffic generation without Google, and help you maintain that traffic as well as your income. First though, in this lesson I’m going to give you a few key points you will want to think about. It’s time to break out of that ‘make money quick’ / ‘build 1000 links and rank’ mentality, and realize what it really takes to create a website that will do well without the help of search engines.
So read on, and enjoy.
* Shaun Tango *
Aims Of This Lesson
- Set Up A Base.
This lesson will give you the knowledge you need to maximize the results you get from the rest of this course.
Setting Up A New Website
If you haven’t yet got a website or simply want to create a new one using the same method I use, then you’ll want to check out this guide on how to easily set up a professional website fast. It’s the method I used to create Teach Mate, along with all my other site. So have a look and get a site up and running.
Why You Need To Market Instead Of Link Build
If you’ve been involved in internet marketing for any amount of time, I’m sure you will be aware of one of the tactics that has been very popular among the community:
Spray your site with blog network and easy to obtain links until it ranks!
While this may have worked before, it certainly doesn’t now. And most likely, it won’t ever again (Don’t quote me on that one though).
The thing is, in general, many online marketers focus too much on link building, and no enough on the general marketing of their business. This has never been a good thing in terms of building a long-term business, because putting your efforts into link building is only ever helping you get traffic from Google. And as we all know, Google doesn’t always let you keep that traffic forever.
Link building isn’t marketing in any way, it’s simply a way to raise your search engine status (And even that’s not guaranteed). REAL marketing is what you should be doing, as in advertising to the people who are really interested in your community and what you have to offer. Forget building links on websites that have nothing to do with your niche, and instead take part in relevant forums where people will actually listen to what you have to say / go back to check out your website via your signature.
Create a Kindle book that will lead people back to your site and make sale in it’s own right. Post on other blogs in your industry to help establish yourself as a market leader, and gain some of this other person’s traffic. Pay for adverts in places where your target audience hangs out.
All of these things are real marketing, where you get your name out there and give people links to click back on to find out more about you and your website. That’s right, people will actually use these links how they’re supposed to be used; to move from one part of the web to another!
And guess what? As a side result, you most likely will move up in the search rankings as well. Google sees these as genuine links on relevant websites, and will rank them a lot higher then non relevant links on poor quality websites that no one will ever click.
By marketing like this, search engine traffic won’t even be a big priority of yours. It will simply be a bonus, but not one you’d miss if it was ever taken away. You will be driving high quality targeted traffic yourself without the use of Google search. What’s more, your efforts will only multiply. You may start out with trickle traffic from your marketing, but as you begin to market in more places and get your message out there more, the traffic you receive will start to multiply. And eventually, as people start to share your website more by themselves, things will start to largely happen on auto pilot. People will do word of mouth marketing for you, meaning you’ll be able to focus your efforts on other things like conversions, creating new opportunities, producing fresh content, and creating products.
So stop wasting your time an money on link building; the results you get from it won’t always last. Instead start marketing your site to people within the industry, and build up a long term business instead.
The Type Of Site That Will Do Well With These Strategies (Community Based)
As I’ve mentioned before, this course is going to give the biggest results to people who are running ‘passion’ based site. While it can help if you’ve got a product based site, you probably won’t get as much traction as you would with a passion site. The reason for this is simple: If there is something you have a passion about that you take part in regularly, there are going to be other people who also share the same passion. It’s these people that you will want to reach, and these people that you will want to make part of your community.
You will want to turn them into repeat visitors by being there any time they want to look into what it is you’re talking about. You also want to provide such a great site that they will automatically think of your site when thinking about what it is they love to do.
It won’t be a case of someone visits onto your site via Google, clicks your links and never returns, it’ll be more like they come on your website, see it covers one of their interests extensively, and bookmarks it for future use.
On top of that, people share social sites. If you’re into horse riding for example and you come across a good article on how to avoid thigh burn when not using a saddle, there’s a chance that you’ll know other riders with this same problem and share it on their Facebook page. You may even be part of a horse riding community, and share this information with them in their community forums.
What this is essentially doing is getting more eyes on your article, on your site, and providing social proof that what you provide is of a good quality. This will mean more people seeing your site based on promotion other people are voluntarily doing for you, as well as showing search engines that we have a good quality site and they need to send people our way. Not that we’re too bothered about that of course…
As mentioned before, product based sites can benefit from some of the methods in this course, but it’ll be a lot harder using the type of traffic we drive. And when I say a product site, I mean a genuine e-commerce store, not just a website with affiliate links on every page to other people’s products.
The problem with having an affiliate site full of products from the Amazon affiliate program for example, is that you won’t get many genuine shares of your pages. Yes it’s possible to get some if you have an attractive site and it’s an in demand product, but it’s often not enough to make it worth while. It won’t encourage click throughs when people do see it, and you won’t be providing content that will help gain you loyal fans.
These ‘throwaway fans’ (People that visit your site once, click off onto another website and never return) aren’t ideal for the strategies I’m going to lay out. While you can still get some good use from these strategies on product sites and the like, you’ll get much better results if you make social sites that people are passionate about. Just make sure it’s a timeless passion that can still earn you money a good few years down the line.
Always Focus On Quality
When it comes to building your site, it is vitally important that you make it a good quality one. By this I mean that it provides a solution for someone (I.E. They find out how to do something or relieves their boredom etc), and is the best information you could have possibly written on that topic.
Many internet marketers tend to do things by halves. Instead of doing an article covering everything they know about a topic, they instead choose to brush over it quickly and incompletely. The problem with this lies when your visitor has to then go on to look at other websites for the rest of the information. If they read your site and decide you haven’t provided enough information, you will end up losing out on a lot of visitors taking further action on your site.
I’m not saying that all of your articles should be very long ones, but they should provide exactly what the user expects to see when they enter. For example, if you have a guide called ‘How To Shave A Cat’ (Random I know, but it’s the first thing that came to mind), people would expect to know how to do just that once they have left.
In this article you could give them techniques on how to calm your cat during this process, which sheers to use to cut the hair (You could include a single affiliate link when mentioning the sheers), what cream you can use after to sooth your cat (Another single affiliate link to this cream as well), the best way to wash your cat after, and any other things they need to know.
On top of that, you may include pictures, or even a video of you shaving your cat (Once again this is only an example subject, I don’t suggest you try and shave your cat. If you do, I may just call the NSPCA on you). While videos aren’t essential (Pictures are), it will give your readers a much better experience and make them more likely to become a fan of your site.
This is the kind of article that I would class as quality, as will your visitors. It’s the kind of article that they will bookmark for future use, and share with their friends that may also want to do the same thing. You can also bet that a good percentage of these people will go on to sign up to your mailing list (Providing that you’ve got that your opt in form in a highly visible place; namely at the bottom of your post and at the top of the sidebar) and become a regular reader of your site.
Forget the filler content, forget putting new articles up to attract different variations of the same keywords. Instead write a new article for each problem, and fill out that article as completely as you possibly can. Most of your competition probably won’t be doing this, so if you do, your site should stand out as one of the best in your niche. People often recognize quality when they see it, so if you provide it, the methods I mention in the next few lessons will work a lot better.
Note: I know it’s easy not to spend some real time on each article and instead just bang out lots of shorter 300-500 word ones. But invest your time into producing quality that will help you stand out from all those people trying to make a quick buck online. On top of that, and as a side result, you will end up gaining more traffic from search engines which like more meaty content. Not that that’ll be more then a bonus once you’ve implemented some of the strategies we’ve got in store for you. 😉
Types Of Content You Can Write That Will Do Well
So while not the only types of content that will do well in terms of sharing and getting people interested, here are a few:
- Top Lists.
Top lists are great for both social and e-commerce sites. You could do articles on the ‘Top 10 Christmas Presents 2013’ (Of course including all your products in the list), ‘Best 7 Ways To Skin A Cat’, ’20 Fastest Selling Amazon Kindle Books’, and the like. The thing about these lists, is that people like to share them. They can often act as inspiration (Which we’ll talk about more in a minute), help you choose something you want, or just provide an interesting read that people want to share with their friends.
Another great thing about these top lists, is people know they’re going to be easy to read and highly scan-able. So if they’re just got a short amount of time but want the information, they can browse the headers and be up to date very quickly.
No matter what type of site you own, write a few of these top lists and see how they do.
- In Depth ‘How To’ Guides.
More and more, people turn to the internet when they’re not sure how to do something. Maybe they’re not sure how to change their plug. Maybe they don’t know how to ask that guy out. They may even want help getting themselves unstuck from the hover! Whatever they need help with, people often look online for the answer. It stands to reason then, that How To guides tend to do very well.
You can use this to your advantage. Think about the type of problems people could have in your niche, ask those questions in your article header, and answer them in full in your article. Do enough of these alongside using the promotional tactics we mention in this course, and you are practically guaranteed to get and retain traffic (Providing the guides you write are actually good of course).
- Inspirational Stories.
Everyone loves a good story, especially ones you can relate to that will inspire you to do better in a certain area. Inspirational stories are not only great for encouraging people to take action (It just so happens they may need what you offer to take that action), but they’re also shared around a lot too. I mean, if you’ve just read something which has got you really excited and pumped up, why wouldn’t you share that with your friends and give them the same boost too?
If you have any inspirational stories, try and share them with your readers. Include a call to action at some point, or a link to a product that can help them achieve the same types of results that you had. Hopefully they’ll take action, and share your story with others too.
Forget creating pages with reviews on products you’ve never used just to get the affiliate sale, we need to move past that mentality to create a long lasting profitable business. Try some of the above article types to create a stronger website that will be around for a lot longer.
This lesson is continued in Lesson 1 Part 2: Diversifying Traffic Sources And Becoming The Authority.